6 Entry-level Digital Marketing Jobs for Fresh Graduates
- cryptojobs.com
- February 7, 2024
- All Posts, Career Guide
- Marketing
- 0 Comments
A fresh graduate enters the professional world with aspirations and dreams of finding the perfect job that will come with financial security and a well-adjusted life. However, the competitive Web3 job market is tough to navigate for someone inexperienced, thus putting a great deal of stress on the quest for that first job.
Every fresh graduate goes through this common experience, and in the fast-paced world of Web3 digital marketing, the cycle is even more evident. Still, there is no reason for this process to be intimidating, especially with the abundance of entry-level positions up for grabs.
To assist you on this transformative journey, we have carefully curated a list of the top six entry-level digital marketing jobs that are ideal for fresh graduates. Focusing on these prospects will allow you to navigate the Web3 job market more efficiently, freeing yourself from the concerns commonly linked with the job search process.
1. SEO Specialist
The role of an SEO specialist in the digital marketing realm is to ensure the website of the client ranks high on platforms like Google, but that is not all they do. An SEO specialist has a plethora of responsibilities that they have to fulfill. While this is a very technical role, there are several entry-level jobs in this specialty under the names of Junior SEO Specialist, Search Engine Optimization (SEO) Specialist, and SEO marketer.
As an SEO professional, your responsibilities will include generating top-notch and valuable content, keeping abreast of evolving algorithms, and implementing best SEO practices to enhance the performance of the client’s website.
Average starting pay: $67,000 per annum.
2. Digital Marketing Specialist
In some organizations, the digital marketing specialist role involves taking charge of multiple marketing strategies. This is more complex and technical compared to specializing and working with a niche in digital marketing.
Some basic responsibilities you would need to cover in this role include coming up with strategies to increase customers, executing marketing campaigns within a set budget, and studying analytical trends and implementing them for the best results.
Average starting pay: $65,000 per annum.
3. Product Marketing Expert
A product marketing expert’s role calls for an intricate balance between marketing and sales. While marketing and sales may be used interchangeably, the two terms have their distinctions. Marketing is the act of pushing a product for selling through indirect means. Whereas, sales focus on convincing the importance of the product and selling it by piece, closing the deal.
Most fresh graduates looking for digital marketing jobs often take up product marketing roles in the initial stages of their careers. It is a very demanding profession, but has the benefits of base pay + commission for every unit sold.
Average starting pay: $60,000 per annum (Without commissions)
4. Content Writer
Content writers are the heart of Web3 digital marketing teams, their expertise is required all the way from product descriptions to on-page blogs. This versatile role, although non-technical in nature, is of great importance in digital marketing.
The basic aim of a content writer in digital marketing is to conduct research on various subjects, develop style guides for company content, and create compelling content aligned with the organization’s objectives to facilitate conversions.
Often content writers work with social media marketing, email marketers, and other digital marketing professionals to facilitate them in carrying out their tasks seamlessly.
Average starting pay: $50,000 per annum
5. Email Marketing Specialist
The high ROI in email marketing is one reason why this role still exists to this day in the world of digital marketing. Where many once considered email marketing specialist jobs to become obsolete in the near future, this will not hold true for at least a few more decades to come.
As an email marketing specialist, your responsibilities will involve utilizing tools such as MailChimp and Campaign Monitor to craft promotional emails, aiming to drive clicks to the website and, ideally, generate revenue.
Therefore, this position offers a less technically demanding entry-level job, suitable for individuals who may be apprehensive about initiating their digital marketing careers.
Average starting pay: $60,000 per annum
6. Visual Designer
Design is the most fundamental aspect of every product and marketing campaign, and in the world of digital marketing, it holds a great foothold since most people judge a book by its cover. Most people consider design-related roles to be only open to experienced individuals with a portfolio to show their skills, however, there are ample entry-level opportunities as well.
As a visual designer, you will craft banners, landing pages, email templates, and presentations. All these tasks are in line with offering customers the best visual experience by employing design psychology and color theory.
Average starting pay: $90,000 per annum
If a career in digital marketing is your calling, but you are not sure where to begin your job hunt, head to cryptojobs.com to kick-start your search.
