7 Email Marketing Strategies in 2024
- cryptojobs.com
- February 20, 2024
- All Posts, Skill Enhancement
- Marketing
- 0 Comments
Email marketing is no longer traditional but has evolved into something much more advanced. According to research, over 340 billion emails are sent daily. With a number this great, email marketing is serious business and Web3 businesses know that.
Several online marketers have confirmed email marketing is among their go-to marketing channels. A significant number of online consumers check their emails regularly, meaning if your email is appealing enough, they will surely give it a read, even if it is just the subject. So, how can you craft that perfect marketing email? Simply, by following effective marketing strategies that will help you turn consumers into your regular customers.
Here are seven email marketing strategies that will help you kick-start your 2024 with a bang!
7 Email Marketing Strategies to Kick Start Your 2024
Did you know that email marketing outperforms multiple marketing strategies, including Search Engine Optimization (SEO), content marketing, and Pay Per Click (PPC)? Apart from being a cost-effective way to promote a business, it is also a channel for seller-client communication.
You may love to read: A Step-by-Step Guide to Securing a Crypto Email Marketing Job
Here are seven useful email marketing strategies to turn things around for your organization:
Personalizing Your Messages
For several online purchasers, there is nothing more special than a personalized message. However, this does not mean sending an individual message to each subscriber. Personalizing messages works by creating a customer-tailored message.
For instance, sites such as Amazon use ‘dear (name),’ instead of ‘dear user or valued customer.’ They further include a personalized list of shopping items presented in a similar way.
Small additions and alterations like these can make customers feel special, encouraging them to check out and buy what your business has to offer. The positive image influences the overall customer experience, increasing the probability of a customer reusing your product or service. As research suggests, personalization can generate up to $20 for every $1 investment.
Segmenting All Subscribers
Email marketers have shared that segmentation has recently secured second among the top initiatives. The chief reason for this is that subscriber segmentation leads to more targeted email campaigning.
An example of this is if you are hosting a marketing event specifically for small Web3 companies or business owners within a 20-mile radius, a wise decision would be to segment your invites. This means you should send invites only to small business owners for a better turnout.
Now, compare this with sending invites to all businesses that have subscribed to you, regardless of their sizes or even the area they are located in. Such practices will increase labor costs, overload resources, and may even cause customer distress. Rarely would any customer want an invitation to an event all the way in a different country.
Sending Mobile Friendly Emails
Did you know records show about 46% of marketing emails were opened on mobile phones in 2022? We will clear out why this may have happened: what is the first thing most people do when they wake up? Check their phones!
Approximately 58% of the population goes through their messages, social media, and emails before they officially start their day. This is a clear indication that unless your email fits mobile screens, most users will simply discard or ignore it, no matter how promising the content is.
Knowing that revenue generated by mobile-friendly marketing emails is 4x higher than desktop emails, we suggest sending out emails that are mobile and laptop-friendly. Here are some tips for generating smartphone-friendly emails:
- Creating a responsive email design by using noticeable colors like red.
- Keeping the subject line and pre-header short and catchy.
- Making a big, easily accessible call to action (CTA) sign.
Testing your Email Marketing
Another excellent strategy is to run your marketing emails through A/B testing. This one practice can change things for you drastically. A successful variant may generate revenues in millions, while the poorer performing variant may only bring in a few hundred dollars.
Take one particular product or service and make different campaigns highlighting it. Run these campaigns through a small number of your audience, noting which one performs best. The one with the greatest interactions should then be finalized officially.
Automating Email Campaigns
A brilliant way to increase sales is to program trigger emails into your system. Trigger-based emails are sent to customers automatically based on their recent buying and website exploring behavior.
The most common forms of trigger emails include welcome, thank you, order updates, and transaction emails. Several Web3 and other marketing businesses have reported trigger emails outperform traditional emails, often increasing revenues by up to 24x (backed up by research).
An example of sending a trigger email is sending out an email containing a product that the customer has looked at for greater than the average time or simply added to their cart. You can even add a welcome or random discount code, encouraging the customer to buy it immediately.
Focusing on the Subject Lines
In plain words, the subject line is your email’s summary. The user will read it to determine whether they want to open or discard the email. Therefore, take your time to craft appealing, thought-provoking subject lines.
Go for subject lines that offer value or discount, pique curiosity, or create excitement. Moreover, we also suggest avoiding clickbait or spam-like subject lines as they lead to customer displeasure and subsequently damage the brand’s reputation.
Sending Emails at the Right Time
Timing is everything, and it applies to just about anything: e-commerce, Web3, cryptocurrency, bitcoin investment, and more. Please ensure you maintain a balance between sending enough emails and bombing a user with multiple emails.
Furthermore, take into account the time it takes to send out emails. Some users actively shop at night, while others prefer daytime. This is another occasion where A/B testing can prove to be remarkably useful.
Recent studies have established that Tuesday and Wednesday are good days to send marketing emails, especially from 10 – 11 am. Most online consumers open emails between 9 am to 5 pm. Additionally, emails sent between 4 – 8 am have a solid 33% transaction rate.
Some effective marketing strategies include creating appealing subject lines, running your campaigns through A/B testing, personalization of emails, using social media platforms to highlight your products or services, segmenting your audience, and optimizing emails for smartphones.
The four types of email marketing are promotional, transactional, retention, and newsletter.
The 5 Ts of email marketing are targeting, testing, timing, technology, and tracking.
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