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Marketing
Digital Marketing SEO Pro Full Time
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About coinpass.com
coinpass.com was founded in 2018 with a vision of blurring the line between banking and crypto.
Voted “Best UK Crypto Exchange Platform 2020” by CITYAM, coinpass.com is constantly evolving by offering retail investors, professional traders, and businesses ways to Buy, Sell, Trade, and Earn cryptocurrency. Our goal is to become a global business serving our clients in a secure, regulated and professional manner.
About the Role:
This position within the Marketing Team for a Digital Marketing SEO Analyst that reports directly to the Management Team of coinpass.com
You will be responsible for bringing new ideas to the team, witty marketing ideas, contributing to developing our social media messaging, SEO research and development for all our frontend website traffic and social media messaging, blog, writen & video content, engaging with our audience and monitoring our competitors.
You will have a proven experience in monitoring SEO Keyword search and development for our industry as well as sub-niches. Developing processes and strategies around constant evolution of exposure in our current markets as well as exploring new markets.
Developing these SEO oppourtunities into Traffic Converting actions through improving our social media, email campaigns, blogging and copy writing, new landing pages and improvements on existing content.
You’ll track our competitors exposure and traffic to implement and improve our own strategy on a weekly basis. You’ll report to the management team monthly leveraging tools like AHREFS/SEMRush, Google Analytics, Facebook Business.
The role will involve contributing to social media channel development, SEO keyword research, analytics, reporting, and development.
Any connections with large enterprises, partnerships, business development, regulators, or government will be fully supported by the management team. You will be working in a team with one Junior Analyst to work with and delegate to as well as a Marketing Manager to report to.
The role will be closely tied to growth KPI’s with a probation period for successful applicants.
Responsibilities:
Ensure community growth, new user acquisition, conversion, and positive image for the online company profile.
Research & Develop new ways to attract users and clients for both B2C and B2B acquisition.
SEO keyword research and development for Landing Pages
Website and Social Media Traffic Analytics and Reporting
Research, construct and help contribute to hyper-relevant content for new & existing users.
Provide feedback to the team for suggestions to improve the reach, conversion, and acquisition of new users.
Leverage tools such as AHREFS, Google Analytics, Facebook Business to find accessible client bases and develop strategies to attract audiences and drive traffic.
Stay on top of local and international crypto trends in news, media, and video.
Requirements:
minimum 2-3 years experience in Digital Marketing, Community Management with a Mid/Large Brand
Previous experience developing online communities
Previous experience and relevant knowledge of growth hacking strategies to grow an online following, social growth, website traffic, and other user acquisition strategies.
Proven skills in project management, detailed communication, and delegation to content writers, designers, and other freelancer workforces.
Familiarity with Facebook, Twitter, Instagram, Youtube, and Linkedin, Google Analytics, Canva, Hootsuite, AHREFS, and other
Strong Organisation and Project Management Skills working in Asana and Slack
Great communication skills. Thorough and Detailed.
Strong Crypto Knowledge
Following UK working hours (flexibility available for right applicants)
Bonus Points for:
SEO experience
Growth hacking strategies gear towards engagement and conversion
Ability to Multi-task / Run multiple Campaigns at once
Follow Proceedures and Processes as well as develop them to improve efficency
Fix issues with Google Ads and Facebook Business Accounts
The Offer:
Open to remote workers globally
All Salaries derived in GBP and paid in local currency via Transferwise… or Crypto
Full-Time role