Kelly O Spaulding Content Strategist/Content Marketer/ PR Coordinator/ Digital Marketing Associate/Community Manager/

NC Kelly Spaulding Kelly Spaulding
Content Marketing FoundationsCrisis ManagementCrowdfundingHootsuite Certification CoursewareOnline Marketing FoundationsPublic Relations FoundationsSalesforce Administrator (ongoing)SolarWinds MSP Backup Academy Foundations

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As a customer-centric technology professional, I bring a unique blend of skills derived from extensive experience in sales, marketing, and customer management from both hardware and SaaS companies. As a professional that has worked as the customer advocate as well as an innovative and entrepreneurial leader, I want to join an organization that knows the power of data analytics and how to apply the technology of blockchain to real-life situations.  I believe that blockchain will revolutionize the world and I would love to help companies tell their story and build their brand around how they are going to be the tipping point in the market.




PR Coordinator/Content Strategist                                                                                                                        April 2018- July 2018

MLG Blockchain Consulting

●      Key Contribution:  PR Coordination for firms that we are launching ICOs and helped them build messaging and reach different audiences to give the ICOs a bigger chance of success.

●      Began building content marketing processes are PR department.

●      Creation and submission of press releases

●      Researched, analyzed and presented SWOT Analysis for Client Onboarding

●      Pitching and engaging with media influencers to try to gain earned media exposure

●      Working with Meltwater software to being building consistent KPIs across the PR department

●      Collaborated closely with project managers and community management team to build content strategy for clients.


Marketing Campaign Manager                                                                                                                                    January 2017 – December 2017

SolarWinds Inc                                                                                                                                                                                                                  Durham, NC

●      Key Contribution: 175% of lead quota in Q3 2017 and 18% growth in conversion rate.

●      Project Management across multiple campaigns including collaboration and creation of content used by agencies and media partners to drive business through various marketing channels.

●      Created global customer-facing 6-part webinar series “Good to Great” with training and solutions to common challenges faced by clients.


Sales and Marketing Manager                                                                                                                                                   February 2016 – present

Monax Industries Limited                                                                                                                                                                                               London, UK

·       Key Contribution: Built Sales and Marketing department for blockchain software company.

●      Establish Monax as a thought leader in smart contracts, develop brand awareness through social engagement, social media campaigns, and lead generation.


Customer Success and Social Marketing Manager                                                                                                     July 2014 – January 2016

SmartBrief, Inc.                                                                                                                                                                                                      Washington D.C.

●  Key Contribution: Increased renewals in a territory by 34% and average conversion rate of 17%

●  As quota-bearing Customer Success Manager, introduced the concept of social selling and analytics to the sales team to build brand awareness and increase sales to K-12, Higher Education, and Enterprise clients

●  Created Social Selling training program for Sales Team to drive business to 30% increase YoY.


Customer Success Manager                                                                                                                                             November 2011 – March 2014

Full Quota, LLC                                                                                                                                                                                                                    Reston, VA

●  Key Contribution: ARR 90%

●  Acquire a deep understanding of client needs to develop effective integration and adoption plan for content creation. Managed entire onboarding, maintenance and renewal process for the client.

●  Directed transition from legacy CRM to Salesforce.

●  Leveraged social selling to demonstrate value to the client and maximize renewals


Customer Success Manager/Field Account Manager                                                                                   January 2000 – November 2011

Alphanumeric Systems, Inc.                                                                                                                                                                                          Raleigh, NC

●  Key Contributions: Average annual renewal rate 103%, increased renewal rate from 17% to 64% in first year.

●  Acquire deep understanding of client needs to develop effective integration and adoption plan for Citrix clients. Managed entire onboarding, maintenance and multi-year contract renewal process at the client.

●  Special Project: Implementation of the North Carolina Community College Datatel systems. Developed implementation and onboarding plan, including documentation and troubleshooting and increased profitability of this project by 35%.



BA Communications and BA English Literature, Meredith College 1994



Salesforce Administrator (ongoing), Hootsuite Certification Courseware, SolarWinds MSP Backup Academy Foundations, Content Marketing Foundations, Crisis Management, Online Marketing Foundations, Public Relations Foundations, Crowdfunding


Leadership and Community Involvement

●  Board Member, Visual Arts Exchange – Marketing Committee

●  Board Member, LGBT Center of Raleigh – Social Media and Development

●  Board Member, BESDA and BESDF (Benjamin and Edith Spaulding Descendants Foundation)

●  Member, SalesForce Technology Group Research Triangle Park, NC