Summary

About Binance Accelerator Program 

Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE

Who may apply

Current university students and recent graduates

Reporting into the central social media team, this role will involve execution and strategy work to support Binance’s Web3 initiatives. Managing the Binance Web3 social media accounts will be the top priority, alongside working with the social team to support priority Web3 initiatives through the global @Binance social accounts.

Responsibilities:

1. Manage Binance social accounts, from shaping strategy to creating and posting content
2. Working with the social team, product teams and product marketing team to define content strategy and branding
3. Maximise content distribution through other Binance channels
4. Be part of the central social media team, contributing to the main Binance accounts on each platform
5. Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams
6. Work with partners to create and execute growth campaigns and events
7. Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance 
8. Analyze social media landscape to supply actionable insights
9. Engage and build communities through one-on-one as well as one-to-many conversations 

Requirements:

1. Currently pursuing or graduated from Bachelors in Marketing or other relevant fields
2. Native-level fluency in English
3. Native-level fluency in Mandarin is an advantage
4. Deep understanding of the crypto market and on-going trends
5. Must be completely plugged in to crypto twitter - aware of current meta, key players, sentiments, trends, etc
6. Good knowledge of crypto and Binance’s product suite
7. Strong writing and copywriting skills. Demonstrate a clear and concise style of communication 
8. Experience in content creation and social media management (including for personal means)
9. Experience in digital marketing or social media related roles for brands is a huge plus
10. Strong sense of ownership and responsibility, resistant to stress, self-motivated and results oriented
11. Remote and start-up experience is a plus

Skills

• Communications Skills
• Content
• Content Management
• Content Strategy
• Growth Strategy
• Social Media Management
• Team Collaboration
• Writing