Summary

Key Responsibility:

1. Research market trends, user behavior, and competitors to develop effective marketing strategies.
2. Lead and execute various creative brand promotion activities, including online and offline events
3. Responsible for brand positioning and communication to enhance brand awareness and reputation.
4. Develop and manage brand promotional materials, such as advertisements, posters, videos, and social media content.
5. Develop content marketing plans and create high-quality, engaging content to attract target users.
6. Oversee content publishing and interaction on social media, blogs, and other platforms.
7. Build and maintain relationships with media, key opinion leaders (KOLs), and partners.
8. Monitor and analyze the effectiveness of marketing campaigns, providing data-driven feedback and optimization suggestions.
9. Regularly report on the progress and results of marketing activities to management.

Job Requirements:

1. Bachelor’s degree or above in Marketing, Advertising, Communications, or a related field.
2. At least 5 years of experience in marketing or related fields, with experience in the cryptocurrency or fintech industry preferred.
3. Proven track record in brand promotion and campaign planning.
4. Excellent verbal and written English communication skills, capable of fluent business communication.
5. Creative thinking and problem-solving abilities, able to develop and execute innovative marketing plans.
6. Proficient in various marketing tools and platforms, with strong data analysis and reporting skills.
7. Strong project management and teamwork skills, able to work in a fast-paced environment.
8. Deep understanding and strong interest in the cryptocurrency market.

Skills

• Marketing