Summary

About Domus Crypto

Domus Crypto is a GenAI-powered cryptocurrency exchange designed to make trading accessible, insightful, and tailored for casual investors. Our AI-driven assistant, LIA, provides real-time market insights, trading automation, and portfolio optimization, offering a unique guided experience in crypto investing.

Role Overview

As the Chief Marketing Officer (CMO) at Domus Crypto, you will lead our global marketing strategy, establish our brand as a leader in AI-driven crypto trading, and drive user adoption. You will be responsible for developing and executing marketing campaigns, building strong industry relationships, and expanding our user base through targeted, data-driven initiatives.

Key Responsibilities

1. Strategic Leadership: Develop and implement a cutting-edge marketing strategy that positions Domus Crypto as the go-to AI-powered crypto exchange for casual investors.
2. Brand Awareness & Positioning: Establish a strong brand identity, develop the strategic narrative, and increase awareness through innovative storytelling, strategic content, and community engagement.
3. Campaign Execution: Lead end-to-end marketing campaigns across multiple channels.
4. User Growth & Acquisition: Drive growth through partnerships, referral programs, paid media, content marketing, and social media strategies.
5. Partnerships & KOL Engagement: Leverage your existing relationships with crypto Key Opinion Leaders (KOLs), influencers, and media platforms to amplify Domus Crypto’s reach.
6. Community Engagement: Work closely with our community managers to foster an engaged, loyal, and active crypto community.
7. Performance & Budget Management: Define and manage the marketing budget, ensuring efficient allocation across all channels to maximize ROI.
8. Data-Driven Decision Making: Use analytics, KPIs, and market research to track performance, optimize campaigns, and refine the marketing approach.
9. Collaboration: Work cross-functionally with product and engineering teams to ensure cohesive branding and messaging.

Requirements & Qualifications

1. Proven experience in marketing within the cryptocurrency industry—must showcase a case study of a successful marketing campaign in a crypto project.
2. Deep understanding of the crypto market and its unique dynamics, trends, and regulatory considerations.
3. Strong connections with crypto KOLs, influencers, and media outlets—capable of leveraging these relationships for rapid brand growth.
4. Expertise in digital marketing strategies across social media, paid media, KOL partnerships, and community engagement.
5. Experience in managing marketing budgets and optimizing spend across various channels.
6. Familiarity with AI-driven tools and trading automation is a plus.
7. Excellent leadership, communication, and storytelling skills.
8. Fluency in English is a must.

Why Join Us?

1. Be part of a cutting-edge AI-powered crypto exchange disrupting the market.
2. Work in a fully remote, dynamic, and fast-paced environment.
3. Enjoy a competitive compensation package, including fiat/crypto salary and performance-based bonuses.
4. Lead global marketing initiatives and make a significant impact in the crypto industry.

Ready to revolutionize crypto marketing with us? Apply now and become a key player in shaping the future of AI-driven crypto investing!

Skills

• Affiliate Marketing
• Budgeting
• Content Strategy
• Influencer Marketing