Summary

We’re looking for a Content Marketing Specialist who will own our blog editorial calendar, thought leadership content, sales enablement content, and partner marketing efforts. The ideal candidate is a communications pro who understands the DeFi ecosystem, has experience selling to an institutional audience, and loves working on the intersection of TradFi and crypto.

Responsibilities

1. Manage and execute the blog editorial calendar, ensuring a consistent flow of high-quality content that aligns with our brand voice and strategic goals.
2. Develop and produce thought leadership articles that maintain Centrifuge's lead in the tokenization space.
3. Create compelling sales enablement materials to support our business development team in engaging and converting institutional clients.
4. Collaborate with partners to develop and implement joint marketing initiatives, including co-branded content, campaigns, and PR efforts.
5. Leverage AI tools to streamline content creation and distribution processes, enhancing efficiency and output.

Qualifications

1. Deep understanding of the DeFi space and tokenization trends.
2. Strong writing and editing abilities with a knack for creating engaging and persuasive content.
3. Proven experience creating content tailored for an institutional audience, with a focus on driving sales and engagement.
4. Proficiency in using AI tools to enhance content marketing processes and improve productivity.
5. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment.
6. Comfortable working both independently and as part of a small team, with a proactive and self-motivated approach.

Skills

• Content Marketing
• Content Strategy
• Leadership
• Team Collaboration
• Writing