Summary

As the Content Writer, you will create technical content that helps to position Gelato as the de facto Rollup Platform for developers, institutions, and creators.

What you'll accomplish:

1. Strategize and execute Gelato’s narrative and content-publishing plan to create a unique, powerful, and consistent brand voice that positions Gelato at no1 RaaS.
2. Guide the creation of clear, consistent, and compelling content across all communication channels, including our blog, website, social media, and metaverses, optimizing strategies we expand our product lines
3. Create and own the editorial calendar
4. Generate content with a focus on long-form blog posts and articles, with the potential for tweets and other content
5. Work with the team to obtain an in-depth understanding of the product and customer to enable you to write content that engages, informs, and converts
6. Define & track content KPIs to refine the execution of content strategy and demonstrate data-driven strategies

Requirements

Our ideal candidate has:

●   3+ years experience writing content within web3 with a focus on defi

●   Excellent copywriting skills and ability to develop and adapt tone of voice for various target audiences

●   The ability to articulate complex technical concepts into simple, engaging, and relatable content

●   Exceptional communication and collaboration skills

● Enthusiasm, an exceptional work ethic, a self-starter attitude, and a belief in the mission of Gelato

● A live and breathe crypto Twitter attitude; always on top of the industry trends, the competitive landscape and customer needs to ensure our market narratives remain relevant and effective

This position carries significant leadership responsibilities, we seek a candidate capable of assuming ownership of the entire process, encompassing strategic planning through to external facing content creation and execution.

Bonus points, but not essential:

1. Deep understanding of social media platforms, especially Twitter, Discord and YouTube
2. Proven ability to use social media to build communities at scale, with experience in everything from high-quality blog posts, explainer threads, product marketing, memes
3. Experience or strong curiosity in running web3 native campaigns, tactics and utilizing web3 native marketing tools.

Skills

• Communications Skills
• Content
• Team Collaboration
• Writing