Summary

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Responsibilities

1. Drive user acquisition for Coins.ph and Coins.xyz across paid media
2. Lead, conceptualize and run the execution of digital marketing ad campaigns across various ad networks and platforms
3. Design and implement test plans to understand drivers of conversion and adoption
4. Conduct keyword and audience research to identify relevant target segments for campaigns
5. Perform A/B testing and implement strategies to continuously optimize performance and user acquisition
6. Generate regular reports to measure campaign performance and areas for improvement
7. Analyze data and optimize campaign budgets, CPI, CAC and other key performance metrics 
8. Lead SEO and SEM and analyze performance metrics to formulate effective SEO strategies
9. Devise optimization strategies to enhance search engine results and rankings.

Requirements

1. 5-8 years of experience in growth and performance marketing​​
2. An appetite to experiment and use non-traditional marketing tactics, backed up by testing measurable and scalable programs that you’ll optimize and launch based on learnings
3. Proven track record of delivering results & driving user acquisition
4. Project management, prioritization skills & ability to manage multiple projects at different stages of development 
5. A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit Exceptional project & time management skills 
6. Strong execution, communication & strategic thinking skills, business savvy and an opportunity seeker 
7. Ability to anticipate issues and resolve them based on sound business judgment

Skills

• Communications Skills
• Growth Strategy
• Leadership
• Marketing
• Strategic Thinking