Summary

As the Director of Ecosystem Growth & Community, you will be the first leadership hire on Eigen Labs' marketing team. You will partner with business development to build scalable programs that onboard and promote partners and drive ecosystem growth. You will play a pivotal role in shaping the adoption of EigenLayer by creating structured, impactful co-marketing initiatives, building an engaged community, and positioning the platform as the premier choice for building verifiable applications and services.

What You Will Own

1. Ecosystem Growth: Create scalable programs to onboard partners and applications to EigenLayer.
2. Partner Marketing Strategy: Lead co-marketing efforts that promote and grow our footprint with the custodians, wallets, exchanges, validator operators, LRTs, rollups and AVS teams building on EigenLayer. 
3. Community Development: Drive growth and engagement of EigenLayer's community through ambassador programs, grants initiatives, and community-driven events to foster a vibrant ecosystem of advocates and contributors.

What You Will Do

1. Develop and lead a team of community managers and partner marketers 
2. Build and deliver high-impact co-marketing programs with rollups, AVS teams, large validators and exchanges with clear give/get frameworks that drive unparalleled win/wins.
3. Grow our ambassador program, enlisting key ecosystem and community voices to champion EigenLayer in local markets. 
4. Collaborate with executive leadership to develop the business case and incentive modeling for EigenLayer’s partner GTM
5. Promote our AVS partners through compelling content marketing properties including spotlights, AMAs, case studies, blog posts, jointly created developer resources, to help partners drive discovery and usage of their offerings.
6. Define and analyze growth metrics, campaign performance, and ecosystem trends to iterate on strategies and drive continuous improvement.
7. Represent EigenLayer as a senior ecosystem leader at conferences, meetups, and events.

What You Will Bring

1. 5-8 years of experience in growth, partner marketing, or business development roles in the technology or crypto industries, with 2+ years in leadership positions.
2. Experience building and managing high-performing marketing or community teams.
3. Proven track record of designing and scaling co-marketing initiatives or growth programs with measurable results.
4. Strong understanding of blockchain protocols and incentives. Strong candidates will have experience with Ethereum staking, node operators or protocol development.
5. Exceptional communication skills with the ability to distill technical concepts into clear, compelling messaging for a variety of audiences.
6. Experience working with technical founders, developers, and early adopters in emerging crypto ecosystems.
7. Strategic vision and ability to translate high-level objectives into actionable plans for team execution.
8. A self-starter and ownership mentality, thriving in fast-paced, ambiguous environments.
9. Passion for decentralized technologies and open innovation.

The target salary range for this role is $200,000 to $250,000 USD. This is determined by a few factors including your skillset, prior relevant experience, quality of interviews and market factors at the point in time of offer. Other rewards may include short- and long-term incentives, and program-specific awards.

Skills

• Communications Skills
• Growth Marketing
• Marketing
• Strategic Thinking
• Team Collaboration