Job Description
Summary
We are looking for a Director, Field & Events to define and lead the field marketing & event strategy at Ramp to help fuel our next stage of growth. We are involved with hundreds of events a year, meeting new customers and evangelizing ideas that move our industry forward — you will be responsible for generating thousands of leads a quarter and delivering on ambitious pipeline targets.
As a key member of the Marketing Leadership team, you’ll be responsible for rapidly growing the teams that shape our in-person and virtual go-to-market events. You will hire, develop, and lead an engaged and high performing team, creating organizational infrastructure for scale.
This is a highly cross-functional role that requires building strong relationships across the marketing team and with leaders from Sales, Partnerships, and Product to obtain shared success.
What You’ll Do
- Lead Field Marketing & Events strategies that support revenue teams by driving pipeline creation, deal acceleration and revenue growth.
- Develop the Field Marketing & Events teams, helping them grow in influence, ownership and scope; bring discipline, best practices and rigor to create consistency & scale.
- Provide strategic direction for Ramp’s first customer conference in collaboration with Marketing & Sales leadership.
- Partner closely with sales leaders to develop a strategy that supports strong quarterly pipeline goals; advocate for what sales needs and keep sales informed on marketing priorities.
- Own and be accountable for achieving ambitious targets related to field and event efforts, reporting performance to leadership regularly.
- Continuously evaluate the performance and ROI of programs; adjust strategy and optimize program investments accordingly.
- Champion a data-driven and metrics-focused approach to events, ensuring that decisions are informed by data, insights and performance tracking.
- Create the right processes to scale the Events team for the long term at a hyper-growth company.
- Collaborate with cross-functional teams (Sales, Channel, Product Marketing & Growth) to define GTM plans, improve processes and ensure tight alignment on goals and execution.
What You Need
- 7+ years of relevant experience with in-house and sponsored third-party Events.
- A significant amount of these years of experience in B2B.
- A high-integrity people leader with a minimum of 5+ years of managing managers and building headcount plans for future-proof team structures.
- A player/coach leader who loves to mentor & develop people while working alongside them.
- A strong presenter with an ability to command an audience and work with executives.
- Strong business acumen and analytical skills.
- Ability to travel up to 30% of the time.
Nice-to-Haves
- Past analytical background such as experience in finance, or data.
Skills
- Analytical Thinking
- Growth Strategy
- Marketing
- Strategic Thinking
- Team Collaboration