Job Description
Summary
In this role, you’ll:
- Lead, coach, and develop a small in-house team of global PR and social media specialists, as well as agency teams in 12+ markets
- Manage major thought leadership media campaigns and many smaller projects
- Work closely with senior executives to enhance their public profiles
- Collaborate with leaders in marketing and product to launch new products and services
- Develop close relationships with key business, finance, policy, and tech journalists at major publications in the mainstream media and cryptocurrency-specific news outlets and secure top-tier coverage
- Leverage opportunities with the media around breaking news related to cryptocurrency regulation, market news, and/or criminal activity
- Systematically test new channels to reach audiences who don’t know us yet
- Train and maintain a bench of expert spokespeople
- Manage communications workflows in the event of a crisis
- Partner with internal communications to share company news and motivate employees
We’re looking for candidates who have:
- A degree in journalism, the liberal arts, or another writing intensive program and 12+ years of relevant experience
- 4+ years of experience in a people leadership role
- Managed multidisciplinary teams
- Directly managed PR agencies, ideally on a global or international scale
- Designed and run data & content-first media campaigns
- Experience in a fast-paced environment, and are comfortable seizing unexpected opportunities and managing change
- Built relationships with top-tier media outlets, and regularly worked with reporters and influencers
Nice to have experience:
- Understanding of cryptocurrency technology and ecosystem
- Experience in policy and/or crisis communication
- Experience working with both public and private sector customer base
Skills
- Communications Skills
- Leadership
- PR and Media Relations