Job Description

Summary

The Field Marketing Manager will partner with our regional sales leader and leader of Americas Field Marketing to build and execute the complete demand generation plan for North America. You’ll collaborate with our global marketing team to manage product launches, events, and demand generation campaigns across our commercial and public sector businesses. Your success in the role will be measured by pipeline development, lead generation, and sales growth.

In this role, you’ll:

  1. Create localized demand generation strategies that reliably produce leads and build pipeline
  2. Achieve Customer Acquisition and sales booking targets for the North America Group
  3. Develop a deep understanding of the cryptocurrency ecosystem and our customers, and use that to develop local market messaging
  4. Build a strong partnership with regional leadership and work collaboratively with the rest of the product and field marketing teams
  5. Understand what activities are meaningful to the business and appropriately prioritize requests from sales and other stakeholders

We’re looking for candidates who have:

  1. Experience in B2B Field Marketing and Demand Generation for a technology or SaaS company
  2. Successfully partnered across marketing and sales to build sales pipeline 
  3. Strong analytical skills, the ability to draw insights from KPIs, and leverage data to guide decision-making
  4. The ability to handle numerous priorities and manage competing deadlines in a dynamic and growing environment
  5. Strong communication and collaboration skills 
  6. Excellent attention to detail 
  7. A geographic base in either the New York City or Washington, D.C. metro areas
  8. The ability to travel for work 

This position is ineligible for visa sponsorship

Skills
  • Analytical Thinking
  • Attention to Detail
  • Communications Skills
  • Marketing
  • Team Collaboration
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