Summary

In 2024, Cash App is setting its sights beyond the core programs that got us to 50M+ monthly active users, breaking into new audiences with cross-functional go-to-market work, increasing adoption of our banking products, and accelerating virality. To support this, the Growth Marketing team is tasked with growing the Cash App network using measurable, efficient, and scalable channels. This involves expanding beyond our existing paid marketing program, into new channels such as affiliate marketing, referrals, and web. For this role, you should come with experience managing growth marketing channels, and will be expected to flex your time between the responsibilities below based on the highest business need and impact. 

You will:

1. Monitor investment in our referrals program, working cross functionally with Product and Data Science partners to drive virality and efficiency through campaigns, bounties, and messaging.
2. Help scale and manage Cash App’s affiliate program. Determine the best partners, measurement, and campaigns to reach multiple business goals, from acquisition and product launches, to driving customer trust.
3. Support key aspects of the cash.app website, driving growth strategy through SEO and conversion rate optimization (CRO). 
4. Build out app store optimization (ASO) testing and improvements.
5. Manage tracking and reporting for these channels in partnership with marketing analytics teammates to measure success and identify opportunities.
6. Manage and work with agencies to execute on channel strategies while tracking activity and performance.
7. Collaborate with Product and Product Marketing to drive successful product launches and increase product awareness utilizing the above levers.
8. Collaborate with Creative and Product teams to ideate assets and messaging.

Qualifications

1. 2+ years of relevant work experience in growth marketing or user acquisition, ideally in a high growth B2C tech or startup environment.
2. Experience across a variety of growth marketing channels (i.e. paid social, paid search, affiliate marketing, referrals programs, web).
3. ASO experience is a plus.
4. Strong quantitative and analytical abilities: you can analyze data to answer your questions, and develop insights to take action from that data. 
5. Familiarity with mobile advertising concepts (attribution, LTV, CAC, return on investment, payback periods).
6. Experience writing SQL queries and proficiency with data visualization tools (Tableau and Mode) are a plus.

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $111,700 - USD $167,500

Zone B: USD $103,800 - USD $155,800

Zone C: USD $98,200 - USD $147,400

Zone D: USD $89,400 - USD $134,000

Skills

• Analytical Thinking
• Growth Marketing
• Marketing
• SQL
• Team Collaboration