Summary

At Paradex, we believe in eliminating barriers between users and products, and creating direct, powerful connections with our audience. As a founder-led brand, we're all about reaching our audience directly—no middlemen, no barriers. We know that people value connections with other people, not just products, tokens or companies. That's why we're looking for a Growth & Brand Marketing Lead to help us tell our story to the world. If you're passionate about building strong personal brands and want to be part of a company that's revolutionizing finance, we want to hear from you.

Your Mission

As the Growth & Brand Marketing Lead at Paradex, you’ll play a key role in defining and shaping and amplifying our brand. You’ll work closely with our CEO to build and expand his personal brand, which is integral to the success of Paradex. Your work will help us create meaningful relationships with our audience, announce game-changing product launches and drive growth in a way that aligns with our mission.

Key Responsibilities

1. Brand Strategy & Positioning:
2. Define and refine our brand voice, market positioning, and strategic messaging to make Paradex stand out.
3. Develop style and tone guides, key messaging frameworks, and content pillars that differentiate our product and platform in the market.
4. Ghostwriting:
5. Collaborate directly with the CEO to build and enhance his personal brand on platforms like X (formerly Twitter) and LinkedIn.
6. Craft impactful content that reflects the CEO’s vision and story, establishing strong parasocial relationships with the audience.
7. Announcements:
8. Lead the charge on announcing product launches, events, and fundraising updates through various channels, including long-form content, social posts, and community updates.
9. Develop and execute a robust distribution strategy to ensure our messaging reaches the right audience at the right time.
10. Growth Marketing:
11. Drive user acquisition and engagement through innovative growth marketing strategies.
12. Utilize data-driven approaches to optimize campaigns, analyze performance, and adjust tactics to maximize impact.
13. Collaborate with product and community teams to align marketing efforts with product goals and community engagement.

Who you are and what you'll bring

1. A seasoned growth and brand marketing professional passionate about decentralized finance and blockchain technology.
2. A master storyteller with proven experience in crafting compelling narratives and building strong personal brands for executives.
3. Strategic, data-driven, and able to execute with precision, optimizing campaigns for maximum impact.
4. Experienced in social media strategy, content creation, and audience engagement techniques.
5. Adaptable and independent, thriving in a fast-paced, founder-led environment.
6. A creative problem solver who navigates ambiguity and finds innovative solutions.

Skills

• Content
• Growth Marketing
• Marketing
• Problem Solving
• Strategic Thinking
• Team Collaboration