Summary

Responsibilities

1. Review market trends and collect local users, communities feedbacks and competitors Insights to optimize our service offering.
2. Explore collaboration opportunities with blockchain/crypto communities, associations to expand blockchain awareness in Turkey market.
3. Share responsibility for improving marketing operational processes - defining/improving, monitoring and reporting.
4. Design and implement go to market strategies to boost user growth, facilitate content building and promotion strategies.
5. Support and management documentation requests from senior management and ensure the timely execution and proper filing of documents.
6. Cooperate with cross functional teams (OPs, marketing, business) in order to complete high-level assignments.
7. Coordinate activities and communicate with external vendors
8. Deploy successful online and offline marketing campaigns from ideation to execution.
9. Manage the marketing budget and ensure that all marketing material is in line with Binance’s brand identity.
10. Monitor and evaluate the performance of marketing campaigns through data analysis and user feedback, and prepare analytical reports for internal presentation.
11. Develop effective marketing and brand communication strategy and ultimately expand our digital footprint and brand awareness in Turkey.
12. Contribute to other business development and strategic initiatives.

Requirements

1. Demonstrated passion to explore new era for blockchain.
2. Solid Understanding of Binance’s Products and Services, have strong understanding of cryptocurrency / blockchain-related terminologies and trends.
3. Multi-skilled, fast-learner, problem solver, analytical, hard-working.
4. Driven and strategic mindset with strong documentation and writing skills.
5. Effective communicator, Native / fluent English & Turkish language skills, Chinese is extra.
6. Be able to make market promotion and brand promotion through advertising, soft texts and PR activities, etc.
7. Have hands-on experience with web analytics tools and digital marketing channels.
8. Be able to turn creative ideas into effective advertising projects.

Skills

• Analytical Thinking
• Communications Skills
• Growth Marketing
• Problem Solving
• Strategic Thinking