Summary

We are looking for a versatile and data-driven Growth Marketing Specialist with experience in the Web3 space to join our team in Barcelona. In this role, you will drive measurable marketing growth through data analysis, campaign optimization, and creative execution. You’ll also support Key Opinion Leader (KOL) partnerships and help craft engaging marketing strategies tailored for the Web3 ecosystem. This hybrid role combines analytics, email marketing, copywriting, and influencer management to fuel growth and engagement.

Key Responsibilities:

1. Data Analysis & Growth Optimization:
2. Analyze marketing performance metrics to identify trends and opportunities for growth, with a focus on Web3 audiences and platforms.
3. Create and maintain dashboards to track KPIs and campaign performance.
4. Conduct A/B testing to refine campaigns and improve ROI.
5. Email Marketing & Campaign Execution:
6. Plan, create, and execute email marketing campaigns to engage and convert Web3 audiences.
7. Manage segmentation, personalization, and automation for targeted campaigns.
8. Monitor and improve email performance metrics such as deliverability, open rates, and CTR.
9. Copywriting & Content Development:
10. Develop compelling content for email campaigns, landing pages, and digital ads tailored to the Web3 community.
11. Ensure messaging consistency across all marketing channels while adapting for different audience segments.
12. Collaborate with design and content teams to create engaging, on-brand assets.
13. KOL Management & Partnerships:
14. Provide support to our KOL Manager by offering insights through analytics or other contributions to enhance campaign success.
15. Track and analyze the performance of KOL campaigns to assess ROI and optimize future collaborations.
16. Web3 Marketing Expertise:
17. Leverage knowledge of blockchain, cryptocurrency, and decentralized technologies to tailor marketing efforts.
18. Collaborate with Web3 communities and platforms to amplify brand presence and engagement.
19. Cross-functional Collaboration:
20. Work closely with internal teams to execute integrated marketing strategies.
21. Stay updated on Web3 trends and tools to continuously refine marketing efforts.
22. Support additional marketing projects and initiatives as needed.

Skills

• Ad Campaigns
• Analytical Thinking
• Google Analytics
• Growth Marketing
• Performance Marketing