Summary

As the newest member of Ramp’s Growth team, you’ll be responsible for driving top-of-funnel lead generation metrics – more visitors to the Ramp site and more emails entered on our website, all the way from startups with 2 founders to enterprise organizations with 2000+ employees.

Our Growth team combines rapid experimentation with engineering and automation to drive acquisitions, activation, and expansion at scale. We’ve built a sophisticated engine across a handful of scalable channels and are looking for someone to drive high-velocity and high-fidelity experiments across all of our surface areas, especially our website. 

Your role will focus on being the quarterback for a team of website engineers, designers, and SEO specialists. You will relentlessly test ways to drive lead generation on our website with the goal of helping finance teams save two of their most precious resources: time and money.

What You’ll Do

1. Drive net new leads for Ramp, with an emphasis on Conversion Rate Optimization (CRO) on our website and Top-of-Funnel demand generation campaigns.
2. Own the feedback loop of testing new copy, imagery, layouts, and engagement mechanisms on our website, analyzing the results, and sharing learnings with our broader Growth & Marketing teams.
3. Leverage web analytics tools to monitor website performance and uncover trends and opportunities.
4. Stay informed on industry trends and competitor strategies to keep Ramp’s website at the forefront of digital innovation.
5. Regularly report on key performance indicators (KPIs) such as conversion rates, user engagement, user traffic patterns, and sales lead generation.

What You Need

1. 3+ years experience in management consulting and/or a Growth PM, Growth Marketing, Digital Marketing role at a high-performing startup.
2. Strong proficiency with data analytics tools such as Amplitude, Looker Studio, and Excel/Google Sheets.
3. Familiarity with UX/UI design principles and experience working with CMS and CRM systems like Webflow, Sanity, HubSpot, and Salesforce.
4. Deep customer empathy with an ability to leverage first–principles thinking to suss out what will excite our customers (finance teams & executives).
5. Strong written and verbal communication skills, with the ability to present complex findings clearly.

Nice-to-Haves

1. Demonstrated experience in Conversion Rate Optimization (CRO), web analytics, growth marketing, and digital marketing.
2. Experience owning a pipeline, revenue, or metric goal.
3. SQL proficiency.
4. Experience in high-growth startups and/or high-growth technology companies.

Skills

• Communications Skills
• Excel
• Product Management
• UX/UI Design