Summary

We are seeking a Head of Marketing who can develop and implement strategic initiatives to elevate our company to the next level. This role will focus on two primary objectives: enhancing P2P.org's brand awareness and establishing a distinctive brand value proposition that sets us apart from competitors. The ideal candidate will possess a unique blend of creative vision and analytical skills, adeptly balancing innovative ideas with data-driven decision-making.

Responsibilities

1. Driving revenue by increasing sales through marketing activities
2. Create a marketing strategy that achieves those profit, product, and growth goals through a range of marketing functions and activities
3. Maintain and report on marketing budgets
4. Work with other project teams to maximise marketing-related outcomes
5. Act as a mentor to the marketing team
6. Control of digital agencies, SMM and PR activities
7. Setting up and maintaining complex analytics of marketing channels
8. Independent management of advertising companies in digital (PPC/Brand/Media)
9. Management of event marketing activities
10. Participation in the development of promotional materials
11. Keep users front and centre in the design and implementation of solutions
12. Use data and metrics to make evidence-based decisions
13. Drive ROI generating content marketing + customer journey strategies

Requirements

1. Crypto-native: Pre-existing knowledge about the crypto market in general, blockchains technologies and Web3 concepts
2. Proven background in a rapidly growing crypto company environment
3. Proven successful experience in developing and launching a marketing strategy from scratch
4. Experience in managing performance, brand marketing and running successful marketing campaign
5. Analytical mindset and data-driven culture building experience
6. Exceptional project management skills and great attention to detail
7. Fluent English

Skills

• Analytical Thinking
• Attention to Detail
• Communications Skills
• Cryptocurrency
• Marketing
• Strategic Thinking