Summary

Coins  is a Coins crypto global trading platform. powering an open financial system through its trusted and globally licensed platform where individuals and businesses can easily trade and manage digital assets.

Responsibilities

1. Plan, develop and implement our SEM strategy to improve the overall marketing performance
2. Work towards search optimization marketing and ROI maximization
3. Regularly perform thorough keywords research
4. Identify key SEM KPIs
5. Set up search optimization marketing properly, open accounts, run ads, adjust/monitor spend, follow the rules and laws of Google/Meta
6. Identify our users to better target identified users
7. Identify problems and deficiency and implement solutions in a timely manner
8. Suggest improvements for process and productivity optimization
9. Work with web developers and marketing teams to properly implement SEM best practices
10. Stay up to date with the latest SEM and digital marketing latest trends and best practices

Requirements

1. 1+ years of experience as Search Engine Marketing Specialist or similar role
2. Experienced in web analytics, marketing, and business development
3. Experience with A/B testing and other testing metrics
4. Skilled at Google Analytics, Google Tag Manager and data analysis
5. Ability to analyze data and provide evidence-based recommendations
6. Proven SEM campaign results with optimization skills
7. Sense of ownership and pride in your performance and its impact on company’s success

Skills

• Analytical Thinking
• Business Development
• Google Analytics
• Marketing
• Team Collaboration