Summary

The Role:Lead, Marketing Analytics

Gemini is looking for an experienced Marketing Analytics Lead to join our marketing team. This role would be responsible for implementing measurement and attribution strategies, analyzing marketing campaign performance, and delivering insights and recommendations around business growth drivers. We are looking for a manager to partner cross-functionally with Engineering, Product, and Marketing to drive acquisition and customer value growth for the business.

Responsibilities:

1. Deep understanding of tracking and pixel implementation in a post 14.5 iOS world including implementing Google and Meta conversion APIs
2. Complete proactive analysis of performance & brand marketing data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.)
3. Analyze data to develop essential dashboards, reports, and tools informing customer engagement and retention strategies
4. Identify trends and patterns in datasets to attribute key business drivers and define performance metrics
5. Lead the design, execution, and analysis of A/B and multivariate tests, facilitating data-driven decision-making processes
6. Be a leading voice for the Marketing department, supporting the broader global team in understanding new metrics and teaching foundational analysis skills

Qualifications:

1. You have spent 5+ years in marketing analytics focused on instrumenting, understanding and analyzing marketing performance
2. Experience with analytics tools including Google Analytics, Branch, MixPanel, and Looker 
3. Experience building a cross-device attribution model
4. You are an expert in SQL and have deep experience with Excel
5. You are fluent in event and cookie tracking methodologies, and can work directly with engineers to validate and debug tracking issues
6. Passionate about crypto and Web3

It Pays to Work Here

The compensation & benefits package for this role includes:

1. Competitive starting salary
2. A discretionary annual bonus
3. Long-term incentive in the form of a new hire equity grant
4. Comprehensive health plans
5. 401K with company matching
6. Paid Parental Leave
7. Flexible time off

Salary Range:

The base salary range for this role is between $137,000 - $172,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

Skills

• Analytical Thinking
• Excel
• Google Analytics
• SQL