Summary

We have a very exciting opportunity for an independent Product Marketing Lead who can take on the challenge of bringing to market a new product and scaling it to broader audience.

What youll do

Product positioning and strategy:

• Together with the Product team, define the long-term vision and strategy for some MetaMasks new products based on a deep understanding of the market opportunity and trends, user segments and needs, and competitor offerings.
• Define and communicate the value proposition by creating compelling messages for our product offerings that resonate with users.
• Partner with a cross-functional teams to land product-centric value propositions and messaging on external channels.

Go-to-market strategy

• Develop the GTM plan for our evolving offerings, from strategy to execution with support from cross-functional marketing teams.
• Understand the most valuable channels to reach and bring the target audience into action. Create relevant collateral to make this happen.
• Work with the Growth team to create ongoing life-cycle marketing plans and constantly optimise to reach ambitious targets.
• Identify innovative ideas to reach objectives as well as drive cross-product opportunities.

Other day-to-day activities

• Diagnose business issues and resolve them through analytical decision-making.
• Manage budgets to achieve your business objectives. 
• Partner with cross-functional teams to bring your GTM to life.
• Manage external partnerships.

Would Be Great If You Brought This To The Role

• 6+ years of product marketing experience in a FinTech role bringing new financial product offerings to market, focused on driving revenue and customer growth. You are comfortable bringing a product from 0 to 1 and then from 1 to 100.
• Experience with building end-to-end go-to-market plans, including crafting compelling positioning, messaging and user-facing content based on insights and learnings to compel users to take an action at various stages of their journey.
• Life-cycle marketing focused on a full-funnel approach: from driving awareness to acquisition to retention and loyalty. You are analytical and can translate data into impactful insights to increase success. You can interpret product and market signals, make data-driven decisions to optimize our marketing strategies over time.
• Proven experience to bring innovative solutions and ideas to solve complicated challenges.
• Identify critical priorities that lead to growth opportunities.
• Ability to effectively build cross-functional relationships and work with a large variety of stakeholders as well as motivate diverse teams and functions to produce high-quality outcomes. 
• Excellent communication skills and an inherently collaborative nature.
• At least an intermediate understanding of web3 in either a professional or personal capacity.
• Thrive in a fast-paced environment. Things move fast in web3 and also at Consensys.

Bonus points for: 

• Product Marketing experience in web3. (Extra bonus points for FinTech web3 product marketing experience.)
• Experience working with partners for co-marketing opportunities.

Don't meet all the requirements? Don't sweat it. Were passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environmentapply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role.

US pay range (not including bonus, equity or other benefits) $150,000 - $200,000 USD

Skills

• Communications Skills
• Marketing
• Team Collaboration