Summary

Role Overview:

The Marketing Director will lead all marketing efforts for Union Chain, including branding, community engagement, investor relations, and growth marketing. This role requires a strategic thinker with hands-on experience in launching and scaling blockchain projects or tokens. The ideal candidate will have a proven track record of building and executing integrated marketing campaigns that drive user adoption, brand awareness, and investor confidence.

Key Responsibilities:

1. Develop and execute a comprehensive marketing strategy to position Union Chain as a leading bridge between TradFi and Crypto.
2. Oversee all marketing channels, including social media, content marketing, email campaigns, PR, and events.
3. Build and manage relationships with key stakeholders, including investors, partners, and community members.
4. Lead community marketing efforts to grow and engage Union Chain’s user base across platforms like Telegram, Discord, and Twitter.
5. Collaborate with the Business Development team to promote partnerships and integrations that drive TVL and user growth.
6. Manage investor relations, including creating marketing materials for fundraising efforts and maintaining communication with current and potential investors.
7. Work closely with the Product team to ensure marketing aligns with product launches and updates.
8. Track and analyze marketing performance metrics to optimize campaigns and drive ROI.
9. Build and manage a marketing team as the company scales.

Qualifications:

1. 7-10 years of experience in marketing, with at least 3-5 years in the crypto, blockchain, or FinTech industry.
2. Proven track record of launching and scaling marketing campaigns for blockchain projects or tokens.
3. Strong understanding of the crypto ecosystem, including DeFi, and tokenomics.
4. Experience managing investor relations and creating marketing materials for fundraising.
5. Excellent communication and storytelling skills, with the ability to simplify complex concepts for a broad audience.
6. Hands-on experience with community management and growth marketing in the crypto space.
7. Strong analytical skills and experience with marketing analytics tools.
8. Ability to work in a fast-paced, early-stage startup environment and wear multiple hats.

Nice-to-Have:

1. Experience working with or for a blockchain protocol, crypto exchange, or DeFi project.
2. Familiarity with Asian markets and regulatory environments.
3. Familiarity with Tradfi industry

Why Join Union Chain?

1. Be part of a groundbreaking project that bridges the worlds of TradFi and Crypto.
2. Work with a team of industry leaders and innovators in the blockchain space.
3. Opportunity to shape the future of digital assets and tokenized financial products.
4. Competitive compensation package, including equity/tokens.

Skills

• Affiliate Marketing
• Content Marketing
• Growth Marketing
• Influencer Marketing
• Performance Marketing