Summary

The team

We’re looking for a technically savvy and detail-oriented team member to help manage, troubleshoot, and optimize our MarTech stack. This person will be responsible for investigating data discrepancies that arise due to the intricacies of specific vendors’ configurations, attribution methodologies, fraud, or even bugs in our own applications. They will work across platforms like AppsFlyer, Google Analytics, Segment, Mixpanel, and our internal data systems to diagnose and resolve inconsistencies.

Additionally, this role involves debugging discrepancies in ad platform reporting (e.g., Meta, Google Ads, TikTok, and other paid media channels). This often requires working closely with our ad platform representatives to understand data mismatches, troubleshoot tracking issues, and ensure accurate attribution.

Beyond troubleshooting, this person will also audit and refine our event data—cleaning up outdated events, standardizing naming conventions and properties, implementing monitoring, and optimizing event volume to reduce costs. The ideal candidate has experience with marketing analytics, tracking methodologies, and integration troubleshooting across ad tech, analytics, and paid media platforms. Strong problem-solving skills, attention to detail, and the ability to collaborate with vendor technical support teams, ad platform reps, and internal engineers are essential.

The opportunity

1. Manage, troubleshoot, and optimize our MarTech stack, ensuring accurate data tracking and reporting
2. Investigate and resolve data discrepancies across analytics platforms (AppsFlyer, Google Analytics, Segment, Mixpanel) and internal data systems
3. Debug inconsistencies in ad platform reporting (Meta, Google Ads, TikTok, and other paid media channels) by collaborating with ad platform representatives and internal stakeholders
4. Diagnose tracking issues related to attribution methodologies, fraud detection, and platform-specific configurations
5. Audit, clean up, and standardize event tracking data, implementing best practices for event naming conventions, data structure, and monitoring
6. Optimize event volume to reduce costs while maintaining data integrity and accuracy
7. Work closely with engineering, marketing, and data teams to refine data pipelines and troubleshoot integrations
8. Ensure smooth data flow between MarTech, analytics, and AdTech platforms, implementing fixes and improvements where needed
9. Stay up to date with industry best practices in tracking methodologies, ad platform attribution models, and privacy regulations (GDPR, CCPA, etc.)

Skills you should HODL

1. 5+ years of experience working with MarTech, AdTech, or analytics platforms
2. Strong understanding of web-based event tracking
3. Hands-on experience with tools such as Google Analytics, Segment, Mixpanel, AppsFlyer, and CDPs
4. Experience troubleshooting ad platform tracking and aggregation-based attribution (like SKAN and MMP)
5. Familiarity with web and mobile attribution methodologies
6. Ability to work with engineering and marketing teams to debug tracking implementations and ensure accurate data collection
7. Strong analytical and problem-solving skills with a keen attention to detail
8. Excellent communication skills to collaborate with vendor technical support, ad platform reps, and internal teams

Skills

• Analytical Thinking
• Attention to Detail
• Communications Skills
• Google Analytics
• Problem Solving
• Team Collaboration