Summary

The team

At Kraken, our Performance Team is at the heart of our marketing efforts, dedicated to driving user acquisition and accelerating growth. We specialise in data-driven marketing strategies to achieve efficient CAC and ROI.

Our team takes a collaborative approach, working hand-in-hand with analytics, product, and design teams to create and execute an effective marketing strategy. We obsess over CAC (Customer Acquisition Cost), underlying metrics such as CPSU (Cost Per Sign-Up), CPM (Cost Per Mille) and CPC (Cost Per Click) and the underlying drivers of each.

In our fast-paced and creative environment, you'll have the opportunity to make a real difference and influence the future of cryptocurrency. If you're passionate about using data to drive success and eager to be part of a forward-thinking team, Kraken's Performance Team is a great fit.

The opportunity

1. Lead the strategy, development, and execution of Kraken's paid social campaigns aimed at user acquisition and growth
2. Optimise paid social campaigns to achieve CAC goals across each of our priority geos and customer segments
3. Monitor, analyse, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement
4. Effectively manage a multi-million dollar performance marketing budget for social media channels
5. Develop and test new creative strategies to consistently improve performance
6. Collaborate with cross-functional teams, including data analytics, product marketing, and creative teams, to align on campaign goals and strategies
7. Manage multiple work streams from concept through to execution and analysis
8. Stay up-to-date with new and emerging social media channels, ensuring Kraken's performance marketing efforts leverage the latest trends and opportunities
9. Build and maintain relationships with media agencies, creative agencies, and other external partners
10. Additional duties and responsibilities as assigned

Skills you should HODL

1. 6+ years of related experience in performance marketing with a focus on paid social media campaigns
2. Experience managing and optimising paid social acquisition campaigns that meet or exceed KPI targets, including CAC, CPSU, and CPI
3. Strong analytical skills with the ability to interpret data and make data-driven decisions.
4. Test and learn mindset with a passion for experimentation
5. Proficiency with social media advertising platforms including Facebook Ads, Instagram Ads, X Ads, Reddit ads, Tiktok ads, and Snap ads
6. Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch.
7. Familiarity with analytics and data visualization platforms such as Google Analytics and Tableau 
8. Excellent project management skills with the ability to manage multiple projects simultaneously
9. Experience managing relationships with media agencies, creative agencies, and other external partners
10. Entrepreneurial mindset and a self-starter; able to work both independently and in a team environment
11. Experience in consumer tech products with a focus on transactional goals is crucial. 
12. Passionate about the Crypto space

Nice to haves

1. Crypto experience is preferred but not required

Skills

• Analytical Thinking
• Business Relation
• Google Analytics
• Performance Marketing
• Social Media Management
• Strategic Thinking
• Team Collaboration