Job Description

Summary

Binance is looking for an APAC PR Director to join its local markets team. This is a full-time remote position. We are looking for candidates who come from the financial, crypto, blockchain and or fintech industry with mid-senior level experience leading communications and PR strategies on a multinational level. 

Responsibilities

  • Oversee communications and PR for key APAC markets; manage local agencies and PR managers
  • Develop and execute internal and external communications plans around local market strategies; support all stages of communications from strategic messaging to dissemination
  • Develop strong media relations and oversee media relations programs locally 
  • Lead on key announcements/write press releases, develop messaging documents and FAQs
  • Execute thought leadership pieces and bylines; forecast industry news and trends
  • Oversee speaking program and strategy regionally and locally
  • Liaise with external teams and ensure alignment of global company messages and design/brand assets and identity 
  • Work with local marketing and community managers to build and execute integrated communications plans
  • Develop local stories and campaigns across channels for localized strategies and messages; manage local and regional editorial calendars 
  • Crisis and reputation management with rapid decision-making with internal stakeholders and leadership team
  • Conduct monthly and quarterly/half yearly reports
  • Manage PR-related budgets

Requirements

  • 10+ years of relevant PR/Comms experience, ideally in fintech, finance, crypto or blockchain sectorIn-house and/or agency experience
  • Proven ability to execute successful communication strategies across channels, managing a team
  • Strong verbal and written communications in English. Mandarin will be advantageous
  • Experience in multinational companies with an understanding of unique APAC markets 
  • Experience working with media/reporters, notably in the financial, business or cryptocurrency sector 
  • Able to work autonomously with minimal supervision and strong follow up skills; proactive and collaborative
  • Excellent project management and organizational skills; able to prioritize and work under pressure
  • Proficiency or experience in Google Workspace applications (Google Docs and Sheets)
  • Work well in a fast-paced environment

Working at Binance

  • Be a part of the worlds leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
  • Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
  • Tackle fast-paced, challenging and unique projects
  • Work in a truly global organization, with international teams and a flat organizational structure
  • Competitive salary and benefits
  • Flexible working hours, remote-first, and casual work attire

Skills
  • Communications Skills
  • PR and Media Relations
  • PR Strategies
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