Job Description
Summary
Binance is looking for an APAC PR Director to join its local markets team. This is a full-time remote position. We are looking for candidates who come from the financial, crypto, blockchain and or fintech industry with mid-senior level experience leading communications and PR strategies on a multinational level.
Responsibilities
- Oversee communications and PR for key APAC markets; manage local agencies and PR managers
- Develop and execute internal and external communications plans around local market strategies; support all stages of communications from strategic messaging to dissemination
- Develop strong media relations and oversee media relations programs locally
- Lead on key announcements/write press releases, develop messaging documents and FAQs
- Execute thought leadership pieces and bylines; forecast industry news and trends
- Oversee speaking program and strategy regionally and locally
- Liaise with external teams and ensure alignment of global company messages and design/brand assets and identity
- Work with local marketing and community managers to build and execute integrated communications plans
- Develop local stories and campaigns across channels for localized strategies and messages; manage local and regional editorial calendars
- Crisis and reputation management with rapid decision-making with internal stakeholders and leadership team
- Conduct monthly and quarterly/half yearly reports
- Manage PR-related budgets
Requirements
- 10+ years of relevant PR/Comms experience, ideally in fintech, finance, crypto or blockchain sectorIn-house and/or agency experience
- Proven ability to execute successful communication strategies across channels, managing a team
- Strong verbal and written communications in English. Mandarin will be advantageous
- Experience in multinational companies with an understanding of unique APAC markets
- Experience working with media/reporters, notably in the financial, business or cryptocurrency sector
- Able to work autonomously with minimal supervision and strong follow up skills; proactive and collaborative
- Excellent project management and organizational skills; able to prioritize and work under pressure
- Proficiency or experience in Google Workspace applications (Google Docs and Sheets)
- Work well in a fast-paced environment
Working at Binance
- Be a part of the worlds leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
- Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
- Tackle fast-paced, challenging and unique projects
- Work in a truly global organization, with international teams and a flat organizational structure
- Competitive salary and benefits
- Flexible working hours, remote-first, and casual work attire
Skills
- Communications Skills
- PR and Media Relations
- PR Strategies