Summary

What you’ll be responsible for:

Circle is looking for an experienced Principal Product Marketing Manager to define and drive Go-to-Market for Circle’s platform of developer tooling and blockchain infrastructure.

This role will report to our Senior Manager of Product Marketing and work on a dynamic, action-oriented team focused on this strategic product pillar.

Job responsibilities include:

1. Serving as the subject matter expert on our products’ features and benefits, competitive landscape, customer segmentation, and platform narrative for developers
2. Developing positioning, messaging, and channel strategy to drive GTM for new product launches and ongoing growth initiatives
3. Partnering with Product and Business Development to identify new market opportunities and support the discovery and definition of new products
4. Coordinating with cross-functional teams to support GTM activations with marketing, communications, and sales enablement materials (e.g. product webpages, blog posts, pitch decks, 1-pagers, battlecards, technical workshops, case studies)

What you'll bring to Circle:

1. 10+ years of relevant experience in Product Marketing or combination of Product, Engineering, Marketing, Business Development or related field; experience with B2B software or technology services preferred
2. Deep knowledge of blockchain, digital currency, fintech, and capital markets
3. Experience with creating compelling and differentiated positioning, messaging, and core product marketing collateral from the ground up for highly technical products
4. Experience with driving GTM strategy and execution alongside highly cross-functional teams
5. Highly independent and motivated to go deep in the tech and learn
6. Thrives in unstructured environments and builds order in chaos
7. Familiarity with Slack, Google Workspace, Coda, and macOS

Additional Information:

1. This position is eligible for day-one PERM sponsorship for qualified candidates.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range: $175,000 - $225,000

Annual Bonus Target: 17.5%

Skills

• Business Development
• Communications Skills
• Marketing
• Strategic Thinking
• Team Collaboration