Summary

We’re looking for an experienced Product Marketer with a background in the blockchain, cryptocurrency, and decentralized finance (DeFi) industry to join our team.

In this role, you will have the chance to help shape and drive our product and go-to-market (GTM) strategies, with a specific focus on Ripple USD (RLUSD) and other possible Ripple stablecoins

. RLUSD is our USD denominated stablecoin created with trust, access, and compliance at its core.

The ideal candidate will have a deep understanding of the crypto industry landscape

, and strong experience leading product marketing for DeFi or crypto products

in a constantly evolving environment.

WHAT YOU’LL DO:

1. Be the subject matter expert in our prospective markets, customer / partner segments, and the competitive landscape, forming data driven viewpoints on growth strategies and tactics. This will involve work across multiple blockchains, including the XRP Ledger and Ethereum.
2. Develop segment-specific go-to-market strategies for Ripple’s stablecoins – including defining and sizing target markets, influencing product strategy through deep market insights, developing a solid GTM foundation including clear value proposition and messaging.
3. Working cross-functionally to own the strategy, coordination, and execution of new product features and partner launches.
4. Partner with our business development team to drive engagement and joint go to market opportunities with key infrastructure and utility ecosystem partners.
5. Partner with marketing, communications, and creative teams to bring the RLUSD story to life, activating the go to market strategy towards the right audience.
6. Partner with the Sales Enablement team to deliver high-quality, just-in-time enablement material or sessions to set our field team up for success.

WHAT YOU'LL BRING: 

1. 8+ years in Product Marketing, or in an equivalent role where you developed GTM strategy and drove execution of such strategy.
2. Experience working in blockchain, crypto/web3, or institutional DeFi. Direct experience / expertise in stablecoins preferred.
3. Outstanding structured thinking and creative problem solving skills.
4. Proven track record to work independently, prioritize proactively, communicate effectively and deliver value iteratively to day-to-day responsibilities.
5. Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging targeting a diverse audience.
6. Strong relationship building capabilities and the ability to work cross-functionally

For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions. 

NY Annual Base Salary Range

$168,000—$210,000 USD

Skills

• Communications Skills
• Marketing
• Problem Solving
• Team Collaboration