Summary

We’re looking for a Product Marketing Manager who will own product marketing, thought leadership, sales enablement, and partner marketing efforts. The ideal candidate is a communications pro who understands the DeFi ecosystem, has experience selling to an institutional audience, and loves working on the intersection of TradFi and crypto.

Responsibilities

1. Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and messaging.
2. Work closely with the product team to understand and communicate product features and benefits effectively to the target audience.
3. Create and manage product launch plans, including coordinating cross-functional teams to ensure successful execution.
4. Develop and produce thought leadership articles that maintain Centrifuge's lead in the tokenization space.
5. Create compelling sales enablement materials to support our business development team in engaging and converting institutional clients.
6. Collaborate with partners to develop and implement joint marketing initiatives, including co-branded content, campaigns, and PR efforts.

Qualifications

1. Deep understanding of the DeFi space and tokenization trends.
2. Experience simplifying complex topics into easier understand concepts.
3. Strong writing and editing abilities with a knack for creating engaging and persuasive content.
4. Proven experience creating content tailored for an institutional audience, with a focus on driving sales and engagement.
5. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment.
6. Comfortable working both independently and as part of a small team, with a proactive and self-motivated approach.

Benefits

1. Competitive pay including salary and tokens
2. Generous paid time off 
3. Remote-native environment 
4. Fully covered health insurance 
5. 401k benefits 

Skills

• Content
• Marketing
• Team Collaboration
• Writing