Summary

As a Product Marketing Manager, you will be responsible for creating compelling narratives that effectively communicate the unique value propositions of Bitpanda’s products to drive customer engagement and loyalty. Together with our product and marketing teams, you are at the pulse of what Bitpanda is planning and implementing. You are a true project management and crypto expert and driven by a deep passion for, understanding of and relentless drive around all types of product marketing campaigns.

What you’ll do

1. Consistently monitor the funnel health across multiple markets and build data-informed global campaigns to drive awareness, adoption, and engagement for Bitpanda’s products
2. Collaborate with product & marketing teams to build effective go-to-market strategies, starting from user insights and leveraging the owned, earned, and paid communication channels
3. Work to understand and identify Bitpanda’s users’ needs and make sure our products cater to those needs and solve real problems
4. Develop value propositions, benefit claims, key messaging, and positioning of Bitpanda’s products, all aligned with the global brand strategy
5. Establish reporting on a campaign level and diligently assess and analyse the success of your campaigns

Who you are

1. 3+ years of relevant experience in product marketing (B2C/B2B/B2B2C) within the cryptocurrency industry
2. Strong understanding of blockchain technology, crypto trading, DeFi, and the overall digital asset ecosystem
3. Excellent project and stakeholder management and analytical skills
4. Exceptional communication skills, with the ability to work cross-functionally across multiple teams and departments to advance the product marketing work

What’s in it for you

1. We're proud of our flexible working model that includes 2 days (minimum) working from the local Hub, plus 60 Work From Anywhere days annually
2. Total compensation package including participation in our Bitpanda stock option plan
3. Competitive benefits programs and policies shaped by our flexibility-first philosophy 
4. Exclusive premiums when trading on Bitpanda
5. Company-wide and team events — both in-person and virtually!
6. Bitpanda swag to keep you living the brand

Skills

• Communications Skills
• Cryptocurrency
• Marketing
• Team Collaboration