Summary

We are looking for a 

 to define, position, and promote our staking product suite. This role involves collaborating across teams to identify target segments, craft compelling messaging, and execute go-to-market strategies that drive product adoption and growth.

Key Responsibilities:

Product Positioning & Research

1. Identify value propositions for our staking product suite.
2. Conduct market research to position products effectively, working closely with Product, Business Development, and Research teams.
3. Identify product features that resonate with diverse target audiences, including institutional and retail segments.

Product Rollout

1. Develop and oversee Go-to-Market campaign plans in collaboration with BD, Product, and Research teams.
2. Manage product KPIs and campaign budgets.
3. Execute campaigns across marketing channels—working with Content, Social, Performance, and PR teams to deliver consistent messaging via landing pages, paid ads, blog posts, product pages, and sales brochures.

On-Going Initiatives

1. Monitor market and customer responses, creating effective feedback loops to inform future strategies.
2. Develop and implement post-launch growth campaigns to sustain product momentum.
3. Analyze campaign performance and provide data-driven insights for improvement.

Job requirements

1. Crypto Native: 

   5 + years of experience in the crypto space with a deep understanding of its culture, trends, and audience behavior.

2. Product Marketing Expertise: Proven experience in creating and executing GTM strategies, within the crypto space.
3. Stakeholder Collaboration: Ability to work cross-functionally with Product, BD, and Research teams to develop cohesive strategies.
4. Market Research Skills: Strong research and analytical skills to identify key product features and audience needs.
5. Campaign Management: Hands-on experience with managing marketing campaigns across various channels.
6. Data-Driven Decision-Making: Proficiency in analyzing campaign performance and using insights to inform strategies.
7. Communication Skills: Excellent written and verbal communication to craft compelling messaging for diverse audiences.

Compensation & Equity

We offer a salary range of 80,000-120,000 USD in your preferred local currency or stable coins, complemented by stock options, giving you a stake in the exciting future we’re building together. 

Skills

• Analytical Thinking
• Cryptocurrency
• Growth Strategy
• Marketing
• Team Collaboration