Summary

We’re looking for an enthusiastic, collaborative, and communicative senior product marketer to spearhead user research, develop detailed user personas, and drive the go-to-market strategy for the Uniswap Web App, Wallet and Extension.

This individual will work closely with our product, growth marketing, and content leads to bring new products to market, lead user and competitor research, and deliver creative, impactful, and relevant marketing campaigns.

This role requires a strong understanding of web2 and web3 marketing strategies, exceptional writing skills, experience with product positioning, user segmentation, and the ability to drive on creative messaging. This role is responsible for collaborating cross-functionally to ensure that each feature update and launch is moving the needle for Uniswap.

Product Strategy:

1. Messaging & Positioning: Craft compelling product narratives and value propositions for our consumer apps that differentiates our users’ experience. Drive messaging consistency across all channels and iterate based on user feedback and data.
2. Roadmap Prioritization: Work closely with the Product team to prioritize features and enhancements on the product roadmap, ensuring feedback is effectively communicated to product, design, and engineering teams with clarity and credibility.

Marketing GTM:

1. Strategy Development: Create comprehensive marketing and go-to-market strategies for large product upgrades and releases. Define target audience, positioning and messaging, rooted in clear objectives and insights.
2. Go-To-Market Execution: Implement GTM plans by partnering cross-functionally to launch new features and programs across various channels, driving product adoption and increasing brand sentiment.
3. Collaboration with Channel Owners: Partner with channel owners to develop and implement acquisition and retention strategies that align with the high level strategy for each release.

Research & Analysis:

1. User Research: Lead planning and conduct both qualitative and quantitative research initiatives to develop and continuously refine detailed Uniswap retail user personas.
2. User Segmentation: Partner with data science teams to gain deep insights into user segments, monitoring and influencing user behavior and product usage through comprehensive analytics.
3. Competitive Analysis: Regularly monitor and research competitive products, value propositions, and market positioning, generating weekly reports to inform strategic decisions.

Requirements

1. 5+ years of Product Marketing experience working with technical B2C products, ideally in crypto or fintech.
2. Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with personal or professional experience using a self-custody wallet, engaging with dApps, NFTs, or participating in DAOs.
3. Ability to lead through influence, develop strong relationships with technical teams, and drive alignment across teams.
4. Incredibly clear written communication and desire to document everything.
5. Very organized, able to stay on top of several moving projects at once.

Minimum full-time salary of $155,405 - $172,000. Disclosure in accordance with New York City's Pay Transparency Law. Full Time employees at Uniswap Labs are also eligible for other compensation elements, including equity, tokens, and benefits, dependent on the position type.

Skills

• Communications Skills
• Marketing
• Strategic Thinking
• Team Collaboration