Summary

Were hiring a Product Marketing Manager who can think strategically about how to win our market and then quarterback projects that lead us to success. Youll be responsible for shaping the go-to-market strategy, getting to know our target customer deeply, and influencing the way we build, market, and sell our product. Were looking for smart, deliberate people who can blend strategy and execution, then communicate in a compelling way to clients, the market and to our team. 

Responsibilities

Go-to-market

1. Shape our messaging and positioning; articulate our value proposition to increase awareness and adoption 
2. Be the expert on our clients, the market and our competitors through leading research and building out buyer/user personas 
3. Develop our go-to-market strategy and drive the execution of launch plans
4. Build cross functional relationships and effectively communicate with various stakeholders 

Sales enablement

1. Partner with Sales to understand the buyers journey and create sales collateral that helps us differentiate ourselves in the market, improve our win rates and drive product adoption
2. Gather insights from Sales to understand industry trends, sales needs, and more

Product

1. Partner with Product Management to help prioritize our product roadmap 
2. Own our product release communications strategy to drive greater product adoption by new and existing clients
3. Ensure all relevant teams are kept informed of product activities through internal communications and/or trainings

Marketing

1. Help plan campaigns and lead nurturing efforts, so we can drive more leads and ensure they convert
2. Work with PR and Content to develop articles, blog posts, etc. that position us smartly and drive top-of-funnel
3. Influence industry analysts so they understand where we fit in the marketplace and why were the best choice for our clients

Requirements

1. 4+ years of professional marketing experience
2. At least 2 years of product marketing experience in SaaS or finance
3. Excellent writing and communications skills
4. Experience with crypto, fintech, etc. is helpful, but not required
5. Work independently and take ownership of personal, team and operational objectives
6. Collaborative, proactive communicator and creative problem solver 

Skills

• Communications Skills
• Marketing
• Problem Solving
• Team Collaboration