Summary

The Circle Liquidity PMM team works closely with multiple stakeholders across the company to ensure we have the right liquidity solutions for our customers and partners worldwide. The team constantly seeks to refine our offerings based on new learnings, market opportunities, new product development, and new global partnerships. The team works closely with the pricing team to ensure our product positioning is rooted in our value delivery to the network. The team is also responsible for competitive analysis at product, platform, and network levels to ensure our messaging strengthens our brand perception and value. Specifically, the team is responsible for our core product- Circle Mint, additional nascent liquidity services, our established and growing global banking network.

What you’ll be responsible for:

We are looking for an experienced Product Marketing leader who is passionate, strategic, and customer-obsessed. As a leader, you’ll set the vision and drive the strategy, positioning, and messaging for new product launches and existing products for a variety of audiences, partners, and use cases that Circle serves to drive business growth. 

You will collaborate with cross-functional teams from product management, marketing, communications, business development, executive leadership, external partners, and customers. The ideal candidate will have extensive experience working closely with a product organization and be comfortable leading and collaborating with creative and technical teams. In this role, you will play a pivotal role in shaping Circle’s roadmap through competitive insight, product positioning, go-to-market strategies, and the execution of key launches that push our business forward.

You will aspire to our four core values:

1. Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities.
2. Mindful - you seek to be respectful, an active listener and to pay attention to detail.  
3. Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals. 
4. High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty and intolerance.

You will work on:

1. Grow, hire, and mentor a team of product marketers focused on customer solutions
2. Work with a cross-functional team of product managers, marketers, leadership team, and customer-facing Circlers to build and launch products globally. This includes initial market validation, positioning, messaging, and go-to-market strategy and launch execution.
3. Build data-driven, actionable insights that inform product & marketing strategy.
4. Define new packages and narratives to drive growth and engagement
5. Develop sales enablement strategies, including training, customer and partner assets
6. Build out the in-depth competitive analysis for positioning against like offerings from competitors so Circle makes the right decisions
7. Lead strategic and company level cross-functional initiatives from time to time

What you'll bring to Circle:

1. Growth and learning mindset, can-do attitude, fast and iterative execution. You thrive in unstructured environments and bring order to chaos.
2. Ability to think strategically, roll up your sleeves, and be a role model for your team
3. 10+ years of experience; experience in at least one of the following areas- traditional finance, Payments, Defi or Crypto is required. 
4. 5+ years of experience leading a product marketing function with progression in a B2B organization is required
5. Direct product marketing experience with a track record of driving rapid growth of innovative technologies
6. Strong understanding of platform services businesses and ability to carry complex technical conversations at a conceptual level; experience in Payments, Fintech, or Blockchain technology is a plus. 
7. Demonstrated ability to coach, develop, and grow a diverse and global team of Product Marketing Managers to achieve desired results
8. Executive presence with an ability to influence and drive requirements across a diverse set of stakeholders.
9. Critical thinker with excellent written and verbal communication skills. Must be capable of writing and creating content that tells a compelling Circle story to customers and prospects.

Skills

• Attention to Detail
• Leadership
• Marketing
• Strategic Thinking