Summary

About the role :

As a Senior Manager in Growth, you will play a pivotal role in understanding user behavior, analyzing trends, and developing strategic initiatives to drive user growth and engagement. Your responsibilities will encompass a range of tasks, from developing innovative growth hacks to collaborating with cross-functional teams for successful product launches.

What you will do :

• Should be able to understand the user behavior and product deeply to suggest strategic changes in our offerings or product functionality
• Develop innovative growth hacks to drive user growth and engagement via all channels and marketing programs
• Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
• Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth
• Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
• Brainstorm with different teams on how to improve the funnel at various stage - acquisition, engagement, retention and reactivation
• Work closely with a range of cross-functional teamsproduct, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
• Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities
• Analyze and present reports to multiple stakeholders

What you should have :

• Bachelors degree in Marketing, Business, or a related field.
• Proven experience in growth marketing, user acquisition, or a related field.
• Strong analytical and data-driven mindset.
• Experience with A/B testing and data analysis tools.
• Excellent communication and collaboration skills.
• Ability to adapt to a fast-paced, dynamic environment.
• Creative thinking and problem-solving abilities.
• Copywriting and content creation skills are a plus.

Skills

• Analytical Thinking
• Communications Skills
• Growth Marketing
• Problem Solving
• Team Collaboration