Summary

As our Senior PR & Communications Manager, you'll play a crucial role in driving the PR strategy and media engagement for Fan Tokens in the Spanish and English language audiences globally. You'll spearhead a dynamic communications strategy, crafting compelling narratives to position Fan Tokens as a new product at the intersection of sports, crypto, and entertainment.

Reporting to our Head of Editorial & Fan Communications, your role will involve building strong media relationships, creating engaging content, and fostering a vibrant online community within the sports and entertainment industry. You'll work closely with our global teams to ensure consistent messaging and drive stakeholder understanding, and user acquisition and retention.

Responsibilities & Duties

1. Develop and Execute PR Strategies: Design and implement a dynamic PR and communications strategy to position Fan Tokens as a leading product at the crossroads of sports, crypto, and entertainment, focusing on Spanish-speaking audiences globally.
2. Media Engagement: Build and maintain strong relationships with Spanish and international media outlets to drive positive coverage and enhance brand visibility.
3. Content Creation: Create compelling press releases, media kits, and narratives that effectively communicate the value and innovation of Fan Tokens.
4. Community Building: Foster and engage an online community within the sports and entertainment sectors, aligning efforts with user acquisition and retention goals.
5. Collaborative Messaging: Work closely with global teams to ensure consistency in messaging across all regions and platforms, enhancing stakeholder understanding.
6. Stakeholder Relations: Act as a liaison between Fan Tokens and key industry players, promoting adoption and building credibility in the crypto and sports industries.
7. Campaign Oversight: Plan and oversee communications campaigns, measuring their effectiveness and optimizing strategies based on performance metrics.
8. Crisis Management: Respond to PR challenges with proactive and reactive strategies to protect and enhance the brand’s reputation.
9. Market Analysis: Monitor industry trends, audience sentiment, and competitor activities to inform and adapt communications strategies.

Requirements:

1. 5+ years of experience in PR or communications, with focus on the blockchain or sports industry.
2. Deep understanding of Web3, blockchain, and cryptocurrencies.
3. Proven track record in developing and executing successful communication strategies.
4. Excellent writing, editing, and storytelling skills.
5. Strong media relations experience, with a focus on sports and entertainment media.
6. Strong analytical and problem-solving skills.
7. Proficiency in social media analytics and community management tools.
8. Fluency in English and Spanish, additional languages a plus.
9. Passion for sports and blockchain technology.

Bonus points for:

1. Experience in the sports industry, particularly in fan engagement or marketing.
2. A proven track record of securing placements in top-tier sports and entertainment media outlets.
3. Familiarity with content marketing strategies and best practices.
4. Experience in developing and managing communication plans for large-scale events and campaigns.

Skills

• Analytical Thinking
• Communications Skills
• Community Moderator
• Editing
• Problem Solving
• Writing