Summary

Ramp is looking for a Senior Product Marketing Manager to lead go-to-market efforts to help Accountants get the most value out of Ramp. You’ll be responsible for developing differentiated messaging, audience insights, segmentation, enablement, and campaigns to help Accountants choose Ramp and connect Ramp seamlessly with the tools they need. You’ll partner closely with Product, Engineering, Sales, Growth Marketing, and Partner Marketing. 

The ideal candidate is customer-obsessed, market-intelligent and competitor-aware. They have a deep understanding of accountant’s pain points, and needs and can translate that into compelling messaging and campaigns. They are comfortable in technical conversations and are familiar with ERPs. This role is highly cross-functional and visible, making it ideal for someone who thrives in dynamic environments, is strategic yet hands-on, and is driven by achieving meaningful results. We're looking for a goal-oriented individual eager to make a substantial impact.

What You'll Do

1. Craft compelling product narratives, differentiated positioning, and resonant canonical messaging 
2. Weave together market dynamics, customer needs, and products to create compelling hooks
3. Act as the voice of accountants; generate customer and market insights to inform Product’s roadmap for refining Ramp’s accounting automation strategy 
4. Build and maintain close, trusted relationships with cross-functional stakeholders, including those in Product, Sales, Account Management, Partner Marketing, Growth, and more
5. Enable our go-to-market teams by identifying and delivering assets, programs, and campaigns to assist them in prospective customer conversations 
6. Design and execute campaigns across a variety of channels to show prospective customers the value of Ramp and drive customer adoption of high-value integrations. Measure and report on the business impact of these campaigns

What You'll Need

1. Minimum of 5 years of professional experience
2. Experience crafting compelling product positioning and messaging to Accountants and Controllers 
3. Familiarity and experience with ERPs and/or accounting platforms (i.e. Netsuite, Sage, Xero, etc) – this includes a basic technical familiarity, understanding of their business, and deep understanding of their value props 
4. Experience working with data teams to measure and track performance of campaigns and GTM activities
5. Excellent written and verbal communication skills; ability to take complex, technical concepts and distill them into digestible, relatable, and easy-to understand writing
6. Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas 
7. Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively

Nice-to-Haves

1. Prior experience in fintech and/or high-growth startups 
2. Experience in solutions engineering, partner marketing, or sales

Skills

• Accounting
• Business Relation
• Communications Skills
• Product Management
• Strategic Thinking