Summary

Circle is seeking a Senior Strategist to optimize Circle’s digital presence, specifically on our website properties. The ideal candidate will be responsible for managing roadmaps, goal setting, tracking progress, overseeing work streams, and supporting creative development initiatives. This role requires a blend of strategic thinking, technical expertise, project management skills, and creative collaboration to enhance user experience, drive engagement, and achieve goals.

What you’ll work on:

1. Define and manage the website roadmap in alignment with company goals. Identify opportunities for website enhancements and new feature development. Prioritize projects based on business impact, resource availability, and strategic objectives.
2. Establish clear goals for website performance, user engagement, and conversion rates. Align website initiatives with broader campaigns and product launches.
3. Oversee multiple concurrent website projects, ensuring timely delivery and quality standards. Coordinate cross-functional teams including designers, writers, producers, product marketers, and external partners. 
4. Utilize sprint planning to improve efficiency and adaptability. Facilitate regular stand-ups, planning sessions, and retrospectives.
5. Leverage AI tools to drive internal efficiency or support website goals, and advocate for new tooling when relevant.
6. Use analytics tools (e.g., Google Analytics, Superset) to monitor website performance. Generate regular reports and insights to inform decision-making.
7. Work closely with creative teams to develop engaging website content and visuals. Provide input on design elements, branding consistency, and content strategy.
8. Ensure the website is optimized for search engines to improve organic traffic. Collaborate with teams to enhance SEO and implement best practices.
9. Monitor industry trends and competitor websites to inform strategic decisions.
10. Work with legal, policy, compliance teams to ensure website content meets regulatory and company requirements. 
11. Collaborate with leadership to ensure website strategy supports overall business goals. Communicate roadmap updates and progress to stakeholders.
12. Help lead and mentor a cross-functional website team across performance marketing, marketing operations, creative, and content.

You will aspire to our four core values:

1. Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities. 
2. Mindful - you seek to be respectful, an active listener and to pay attention to detail. 
3. Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals. 
4. High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty and intolerance.

What you’ll bring to Circle:

1. Experience: You have 8+ years of relevant experience in any combination of: digital marketing, product, analytics, Web3 marketing, B2B consumer finance.
2. Organization: You’re a self-starter who thrives in unstructured environments and consistently drives radical clarity around narrative, goals, and timelines.
3. Leadership: You have the ability to lead by example and organize cross-functional groups.
4. Technical Skills:  You have proficiency with analytics and marketing tools like GA4, Superset, Mutiny and Webflow, with knowledge of AI and SEO tools and best practices. 
5. Communication: You’re a world-class communicator – including presentation and writing skills – able to simply share and land complex ideas.
6. Willingness to Learn: You’re a natural researcher with an appetite for learning about the future of digital currency and blockchain.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range: $160,000 - $207,500

Skills

• Analytical Thinking
• Attention to Detail
• Communications Skills
• Marketing
• Strategic Thinking