Summary

Your Mission

As the SEO Lead you will be responsible for all Organic Search topics at Bitpanda with the aim of improving organic performance and revenue. The Organic Search department consists of Content, SEO, and ASO - you will be part of a cross-functional and highly-driven team with a primary mission of improving and optimising Bitpanda web properties for users to get rewarded by search engines by doing so.

What You Will Do 

• Own and prioritise the Organic Search roadmap across on and off page SEO, technical SEO, content strategy and ASO
• Own the Bitpanda website with a focus on organic acquisition and revenue, website optimisation and conversion, and content creation. Lead the re-development of our brand website and CMS migration, ensuring architecture, content and design are aligned to strategy and delivering our value proposition messages in the most compelling ways
• Lead Bitpandas Organic Search strategy, aligning with our target audience segments and use cases to drive organic growth
• Collaborate and manage relationships with the wider Marketing team as well as Product, UX and Engineering to find the best and most pragmatic solution to meet the needs of users and bots. Help others to learn and grow - SEO can be abstract, but youll know how to distil SEO concepts in an understandable way
• Train, manage and develop the Organic Search team: help SEO, Content and ASO to find creative yet efficient ways to improve the quality and quantity of outputs. Provide strategic direction to the team to improve organic performance.

Who You Are

• 5+ years of experience in SEO in a senior role with an international remit. Passionate about SEO and Organic Growth - you know the landscape of industry tools to audit, research, and analyse search as well as website data, and how to derive meaningful insights from what you uncover
• Good organisational and leadership skills with proven track record of building and leading teams 
• Proven analytical skills, with experience using data to inform decisions and drive performance
• Organised and diligent, with the ability to coordinate multiple projects simultaneously with strong attention to detail
• Proactive attitude and communication skills including fluency in German.
• You identify potentials and communicate them in a clear way. You challenge others and yourself through critical thinking and the desire to continuously improve structures, processes and overall performance

Whats In It For You

• Hybrid-working model with 60-Work From Anywhere days 
• Total compensation package including participation in our Bitpanda stock option plan
• Competitive benefits programs and policies shaped by our flexibility-first philosophy 
• Exclusive premiums when trading on Bitpanda
• Company-wide and team events both in-person and virtually!
• Bitpanda swag to keep you living the brand

Skills

• Analytical Thinking
• Communications Skills
• Leadership
• On-page SEO