Summary

About OYA Play

At OYA Play, we are not just publishing games. We are redefining the industry. As an AI-first Web3 gaming publisher, we leverage cutting-edge AI and blockchain technology to create a smarter, faster, and fairer gaming ecosystem. Our AI tools, GAMA and VERA, analyze, market, and optimize games with unmatched precision, while our $OYA-powered ecosystem ensures seamless player ownership and cross-game interoperability. With AI-driven engagement from OYA-San, we are on a mission to make Web3 gaming truly player-first and developer-friendly. 

Position Overview

We are seeking a Short-Form Content Strategist who lives and breathes short-form video content and understands the unique dynamics of TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels. This role requires a creative, trend-savvy, and data-driven content expert who knows how to craft, edit, and optimize videos that capture attention and go viral. The ideal candidate is a master of TikTok, deeply familiar with platform-specific trends, algorithms, and engagement strategies, and able to collaborate closely with the OYA Play team to align content with brand goals.

Key Responsibilities

1. Short-Form Video Strategy & Execution

• Develop and implement a high-impact content strategy for TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels, with TikTok as the primary focus.

• Adapt content formats to fit the unique style and algorithm of each platform while maintaining a consistent brand voice.

• Identify and capitalize on trending topics, viral challenges, and high-engagement formats in real-time.

• Work closely with the Social Media Specialist / Manager to ensure short-form content aligns with broader social media strategies.

2. Video Editing & Production

• Edit and produce engaging, high-quality short-form videos using CapCut and other mobile-friendly editing tools.

• Optimize videos for attention-grabbing storytelling, strong hooks, and high retention rates.

• Experiment with different editing techniques, transitions, captions, and effects to enhance content performance.

3. Trend Analysis & Platform Expertise

• Stay ahead of viral trends, audio, memes, and platform updates to ensure OYA Play is always part of the cultural conversation.

• Analyze platform algorithms, audience behaviors, and content performance to refine strategy and improve results.

• Test different posting times, video structures, and engagement tactics to maximize organic reach and visibility.

4. Collaboration & Content Creation

• Work closely with the Social Media Specialist / Manager, Graphic Designer, and other team members to align content with OYA Play’s branding and messaging.

• Conceptualize, script, and produce highly engaging, viral-ready content tailored for the Web3, gaming, and AI audience.

• Develop repeatable content formats and series that encourage high engagement and community interaction.

5. Data-Driven Optimization & Performance Tracking

• Track video performance using analytics tools and provide insights to improve engagement and reach.

• Optimize content formats, pacing, and posting strategies based on real-time performance data.

• Report on content effectiveness, audience growth, and key trends, making recommendations for continuous improvement.

Requirements

Undergraduate degree or equivalent in Marketing, Communications or relevant field of studies.

1. Professional Fluency in English language is a must.

• Deep expertise in TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels, with a strong focus on TikTok.

• Proficiency in CapCut and other short-form video editing tools.

• Proven track record of creating viral short-form content that drives engagement and audience growth.

• Deep understanding of each platform’s unique content style, audience behavior, and algorithm mechanics.

• Strong creative and strategic mindset, with the ability to translate trends into engaging video concepts.

• Excellent storytelling and copywriting skills to craft compelling video scripts and captions.

• Experience working cross-functionally with social media teams, graphic designers, and marketing teams.

• Ability to work in a fast-paced, trend-driven environment with tight deadlines.

• Experience in Web3, gaming, or AI-related content is a plus.

Preferred Qualifications

• Experience in Web3 gaming, NFT content, or AI-powered storytelling.

• Familiarity with social media analytics tools to measure performance and optimize content.

• Hands-on experience collaborating with influencers and content creators to expand reach.

This role is perfect for someone who understands the science behind viral content, knows how to dominate short-form video platforms, and can work collaboratively to bring OYA Play’s brand to life. If you are obsessed with TikTok, know what makes each platform unique, and can turn trends into viral content, we want you on the OYA Play team.🚀🎥 

Skills

• Content
• Content Marketing
• Marketing
• Social Media Management
• Writing