Summary

Responsibilities:

1. Content Strategy Development: Develop and execute a comprehensive content strategy that aligns with Propy's mission and business objectives in the real estate, crypto, and AI sectors.
2. Social Media Management: post content across X, Instagram, Tiktok, LinkedIn
3. Content Calendar Management: Manage the content calendar and oversee the publication process to deliver timely content.
4. Content Creation: Create high-quality, engaging content for blog posts, articles, whitepapers, social media updates, and case studies tailored to Propy's audience.
5. Editorial Oversight: Ensure all content aligns with Propy's brand voice and strategic goals, maintaining high quality, consistency, and relevance.
6. The tone of Voice & Key Messaging: Establish and refine Propys tone of voice and key messaging across all content to resonate with real estate and blockchain stakeholders.
7. Industry Research: Stay updated with trends in real estate, crypto, and AI to inform content strategy and maintain thought leadership.
8. Creative Campaigns: Design and implement innovative content marketing campaigns highlighting Propy's unique value proposition and driving engagement.
9. Collaboration: Work with cross-functional teams, including product, sales, and customer support, to create content that educates and engages the audience about blockchain, real estate technology, and AI.
10. Competitive Analysis: Monitor competitors and industry trends to keep Propy at the forefront of real estate and blockchain content marketing.

About Propy:

Propy is at the forefront of revolutionizing the real estate industry through blockchain technology, providing a secure and streamlined platform for online real estate transactions. We aim to make property transactions as effortless as possible, empowering agents, buyers, and sellers with cutting-edge tools and AI-driven processes.

Requirements:

1. Proven experience in content marketing, preferably within the tech or real estate sectors.
2. Strong writing and editing skills with a portfolio of published content.
3. Knowledge of blockchain, cryptocurrency, and real estate transactions.
4. Familiarity with AI applications in marketing and real estate is a plus.
5. Excellent project management skills and the ability to handle multiple tasks simultaneously.
6. Strong analytical skills and experience with content performance metrics. 

Conditions:

Remote position; 8am EST to 5pm EST

Resume + Cover letter/portfolio

Skills

• Analytical Thinking
• Attention to Detail
• Content
• Content Marketing
• Content Strategy
• PR and Media Relations
• Social Media Management
• Writing