Summary

We’re looking for a dynamic and passionate Social Media Community Manager to join our marketing team. In this role, you’ll be responsible for developing and executing social media strategies that build our brand, grow our community, and engage our followers across platforms. You’ll play a key role in amplifying our brand’s voice and fostering meaningful interactions with our community, ensuring our online presence reflects Messari’s values and mission.

WHAT YOU'LL DO

Community-Centric Content Creation & Experimentation:

1. Craft compelling posts, discussion threads, graphics, and innovative social media content that not only reflects Messari’s brand but deeply resonates with our community and drives engagement across multi-channels.
2. Own content creation on platforms like X, Telegram, Reddit, and LinkedIn, and you'll constantly explore fresh ideas that move beyond traditional practices and places. 

Affiliate and Influencer Program Management:

1. Lead Messari’s affiliate and influencer marketing initiatives, and experiment with new channels and formats to bring the Messari brand, research, and products to life in creative ways. You'll work closely with our product and research teams to independently conceive engaging, high-impact content. 
2. Develop and manage partnerships with influencers and affiliates who align with Messari’s community values. 
3. Experiment with unique collaborations that spark genuine connections and introduce Messari to new audiences in original, meaningful ways.

Community Engagement & Growth:

1. Cultivate a vibrant online community by engaging proactively with followers across platforms. From sparking real conversations to thoughtfully responding to comments, messages, and mentions, you’ll be instrumental in building an active, supportive environment around Messari.
2. Represent Messari authentically across platforms, forging relationships with influencers, affiliates, and community members to cultivate loyalty and brand advocacy that feels organic and engaging.

Dynamic Social Media Strategy and Reporting:

1. Design, iterate, and launch out-of-the-box social media campaigns that connect with our audience on a deeper level and align with our business objectives. As a key player on a small team, you’ll bring a steady stream of fresh ideas, executing independently on unique content concepts and discovering new growth channels that expand Messari’s top-of-funnel reach.
2. Track, analyze, and interpret social media metrics to gauge campaign effectiveness and audience sentiment. Share data-driven insights to refine content, engage the community meaningfully, and inform future strategies.
3. Stay on the pulse of platform updates, industry movements, and emerging social trends. Continually explore new spaces to position Messari as a forward-thinking leader in the crypto space, championing bold, inventive approaches in social engagement.

WHO YOU ARE

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.
2. 3+ years of experience in social media management, community management, or digital marketing, preferably in the crypto sector, with a preference towards those who have started accounts from new.
3. Strong understanding of social media platforms (Twitter, LinkedIn, Instagram, Facebook, Discord, etc.) and content strategies.
4. Exceptional written and verbal communication skills with a strong ability to present research topics to a crypto-native audience.
5. Proficiency in social media analytics tools and the ability to interpret and act on data insights.
6. Passion for building communities and a deep existing personal network within crypto, with experience in fostering engagement and handling community feedback.

Salary Range: $70,000 - $90,000 

Skills

• Communications Skills
• Community Moderator
• Data Analyst
• Marketing
• Social Media Management