Summary

We are seeking a dynamic and creative Social Media Manager to join our team at Anichess. The ideal candidate will have a passion for social media, content creation, and community engagement. You will be responsible for managing Anichess’ social media presence, creating high-quality content, fostering a vibrant online community, and driving growth through innovative strategies.

Responsibilities:

1. Actively manage and grow Anichess’ presence on X (formerly Twitter), Instagram, YouTube, and other relevant social media channels.
2. Interact with followers, respond to comments, and manage DMs to build a strong community and increase engagement.
3. Create high-quality content including posts, stories, and visuals such as GIFs, memes, and gameplay video recordings.
4. Develop and maintain a content calendar to ensure consistent and timely posting.
5. Collaborate with the design team to produce visually appealing and on-brand content.
6. Implement growth hacking strategies to rapidly increase user base and engagement.
7. Experiment with various tactics such as viral marketing, referral programs, and influencer partnerships.
8. Analyze data to identify high-impact opportunities for growth and optimize campaigns accordingly.
9. Optimize website, social media profiles and content for search engines to improve visibility.
10. Conduct keyword research to identify and target relevant search terms.
11. Use SEO best practices to enhance content discoverability and drive organic traffic.
12. Track and analyze social media metrics to measure the effectiveness of campaigns and content.
13. Provide regular reports on social media performance and suggest improvements based on data.
14. Assist with broadcasting and streaming during major tournaments and events.
15. Promote live streams and engage with the audience in real-time to enhance the viewer experience.

Requirements:

1. Proven track record as a Social Media Manager or similar role in Web3 or gaming
2. Excellent knowledge of social media platforms, particularly X, Instagram, and YouTube
3. Strong copywriting and written skills with the ability to create engaging and on-brand content
4. Strong understanding of growth hacking techniques and SEO best practices
5. Basic graphic design skills for creating visuals such as GIFs and memes
6. Experience with video creation and editing, particularly gameplay recordings is a plus
7. Passion for gaming and a deep understanding of chess is a plus
8. Ability to work independently and as part of a team

THE PERKS

- Dynamic and Multi-cultural work environment (15 nationalities and counting!)

- Token and NFT incentive schemes provided by Animoca Brands

- Flat company structure: your ideas get heard by the right people very quickly

- Casual work attire

- Opportunity to get involved in working with various subsidiary brands

- Benefits (Medical / Life / Transportation Allowances)

Skills

• Graphic Designing
• Growth Strategy
• Social Media Management
• Visual Design
• Writing