Summary

The team

We’re seeking a chronically online, crypto-native Social Media Manager to join the Kraken Social team, working on all things social across our Kraken channels. At Kraken, it is essential to understand the brand ethos, mission and the community we serve - social is at the forefront of this. Social media marketing in the crypto space is different from other industries. Crypto-natives, like you, speak a different language. If you don’t know what HODL, WAGMI, REKT and Sats are, and if you don’t love creating endless memes, then this role may not be aligned with your ambitions.

We’re looking for someone who moves fast but thinks long-term, thrives under pressure, and knows how to launch new products alongside creating partnership content that cuts through the noise and grabs attention. This role requires strong content creation skills with an analytical mindset, being a self-starter.

The opportunity

1. Produce top-tier, engaging content optimized for X, Instagram, TikTok and YouTube, ensuring maximum impact and platform-native appeal.
2. Identify trends and reactive moments on CT and other social channels, be able to react and craft content in a timely manner
3. Develop and maintain an always-on content calendar: create posts, obtain approvals, schedule, and monitor performance
4. Market a best-in-class product to an audience of over 2M people
5. Work closely with product marketing, partnership, comms and other cross-functional teams to coordinate social media efforts with broader campaigns and ensure brand consistency
6. Additional duties and responsibilities as assigned

Skills you should HODL

1. 7+ years of experience in social and content strategy with an emphasis on brand, experiential, and highly collaborative, fast paced brand marketing activations and partnerships 
2. Deep understanding of the crypto industry & knowledge of personal financial management
3. Strong writing, editing, and communication skills.
4. Creative and detail-oriented, with the ability to produce visually appealing content - whether it be briefing the design team or being scrappy on CapCut
5. In-depth knowledge of social media platforms (X, Instagram, LinkedIn, TikTok, etc.) and social media management tools (Sprinklr, Sprout Social, etc.)
6. Experience in managing social agency, creative agency, creator agencies and other external production partners

Skills

• Communications Skills
• Content Strategy
• Social Media Management
• Team Collaboration