Summary

About OYA Play

At OYA Play, we are not just publishing games. We are redefining the industry. As an AI-first Web3 gaming publisher, we leverage cutting-edge AI and blockchain technology to create a smarter, faster, and fairer gaming ecosystem. Our AI tools, GAMA and VERA, analyze, market, and optimize games with unmatched precision, while our $OYA-powered ecosystem ensures seamless player ownership and cross-game interoperability. With AI-driven engagement from OYA-San, we are on a mission to make Web3 gaming truly player-first and developer-friendly. 

Position Overview

We are seeking a Social Media Specialist / Manager to take full ownership of OYA Play’s social media presence across X (Twitter), TikTok, Instagram, Facebook, and other relevant platforms. As an AI-first Web3 publisher, OYA Play operates at the forefront of Web3, AI, and gaming, and we need someone who understands how to communicate this unique positioning effectively.

This role requires deep expertise in AI, Web3, and gaming, along with an extensive network of KOLs (Key Opinion Leaders) and influencers in these industries. The ideal candidate is a hype master who knows how to craft viral content, manage content strategy, and position OYA Play at the center of AI and Web3 gaming conversations.

Key Responsibilities

1. Social Media Strategy & Execution

• Develop and execute a high-impact social media strategy to establish OYA Play as a leader in AI-powered Web3 gaming.

• Create compelling, attention-grabbing content for X (Twitter) as the primary platform, ensuring maximum reach and engagement.

• Adapt and tailor content for TikTok, Instagram, Facebook, and other short-form video platforms, understanding their unique formats and audiences.

• Stay ahead of trends, breaking news, and viral moments in AI, Web3, crypto, and gaming to ensure OYA Play remains a relevant industry voice.

2. Content Calendar Management & Oversight

• Manage, oversee, and take full responsibility for content calendars across all OYA Play social channels.

• Plan and schedule posts, ensuring a consistent, high-quality content pipeline that aligns with campaign goals.

• Coordinate with marketing, design, and community teams to ensure brand consistency and timely content execution.

• Optimize posting schedules based on engagement analytics, industry trends, and algorithm shifts.

3. AI & Web3 Thought Leadership

• Craft engaging content that educates and excites audiences about AI-driven Web3 gaming.

• Position OYA Play as an innovator in AI gaming by highlighting key advancements, partnerships, and AI integrations.

• Translate complex AI and Web3 concepts into clear, engaging, and hype-generating social media content.

4. KOL & Influencer Engagement

• Leverage an extensive network of KOLs, AI thought leaders, Web3 influencers, and gaming creators to amplify OYA Play’s message.

• Build and maintain strong relationships with key figures in the AI, Web3, and gaming ecosystem.

• Identify strategic opportunities for collaborations, shoutouts, and co-branded campaigns to boost visibility.

5. Community Engagement & Growth

• Foster an engaged and active community by consistently interacting with followers, responding to queries, and sparking discussions.

• Design and execute hype-generating campaigns, including AMAs, giveaways, challenges, and viral moments.

• Monitor and analyze audience insights to optimize content, posting schedules, and engagement tactics.

6. Content Creation & Storytelling

• Craft powerful, emotion-driven narratives that position OYA Play as an AI-first Web3 publisher.

• Create high-quality memes, threads, viral posts, and storytelling content that captivate and convert.

• Collaborate with design and video teams to produce eye-catching visuals, motion graphics, and short-form video content.

7. Campaign Tracking & Performance Analysis

• Monitor social media performance using analytics tools, tracking key metrics such as engagement, reach, and sentiment.

• Continuously refine content strategies based on real-time data and audience behavior.

• Report campaign performance to key stakeholders, offering insights and recommendations for improvement.

Requirements

Undergraduate degree or equivalent in Marketing, Communications or relevant field of studies.

1.  Professional Fluency in English language is a must.

• Deep knowledge of AI, Web3, crypto, and gaming—you should live and breathe this space.

• Extensive network of KOLs, AI researchers, Web3 influencers, and gaming industry leaders.

• Proven ability to craft viral content and generate organic hype.

• Expert in X (Twitter) growth strategies, engagement tactics, and attention-hacking techniques.

• Strong understanding of short-form video trends and platform differences (TikTok, Instagram Reels, Facebook).

• Exceptional copywriting skills, with the ability to write in a tone that resonates with the AI/Web3 gaming audience.

• Ability to explain AI concepts in a way that excites gamers and Web3 enthusiasts.

• Creative, data-driven, and adaptable, able to pivot quickly in a fast-moving space.

• 2+ years of experience in social media management, community growth, or digital marketing in Web3, AI, or gaming.

• Experience with social media analytics tools (e.g., Twitter Analytics, Sprout Social, or Hootsuite).

Preferred Qualifications

• Experience running paid media campaigns to boost social presence.

• Familiarity with Discord community engagement and growth strategies.

• Background in AI-driven content creation, automation tools, or generative AI for social media.

Skills

• Content Marketing
• Marketing
• Social Media Management
• Writing