Job Description
Summary
As a Technical Product Marketing Manager, your daily work will focus on creating compelling product stories, demos, messaging, and collateral to launch new innovations to the market. Your work will focus on collaborating across the organization to build launch moments, create compelling product demonstrations, how-to guides, and other content that engage our current and future customers.
You’ll work closely with the revenue organization to help customers understand the art of the possible with our products and services. A creative storyteller who can simplify the complex and connect technical details to customer problems and build polished assets that showcase solutions will excel in this position.
In this role, you’ll:
- Develop a firm grasp of our market and product portfolio, becoming an expert in product
- Launch amazing innovations to the market, building impactful product demos for marketing moments and product launches
- Distill complexity into clarity and create compelling content for revenue teams including videos, slides, enablement materials, and talk tracks
- Partner with marketing to assess marketing and web analytics to optimize how customers learn about us and try our products
- Work with customer success managers to help customers learn about features and adopt them
- Collaborate closely with revenue enablement to train and guide revenue teams
- Identify opportunities to build process and frameworks to help teams coordinate effectively
We’re looking for candidates who have:
- 5-8 years of proven product marketing experience
- A demonstrated track record of building and executing successful go-to-market programs and campaigns
- Exposure to or interest in the cryptocurrency technology ecosystem
- Cross-functional team management and organizational skills, influence without authority, including senior management
- Excellent communication skills and the ability to engage leaders and teams across functions, as well as external stakeholders
- Exceptional ability to craft stories, write impactfully, and demo product to showcase value
- A knack for diving deep into products, experimenting, building, and providing feedback
- A high standard for visual styling and making presentations and demos look polished
- Experience catering to financial services, government, and/or crypto-native audiences
Skills
- Communications Skills
- Cryptocurrency
- Marketing
- Team Collaboration