AI & Digital Marketing: Mastering Content Creation & ChatGPT Beginners Course

Introduction

Learn about the cutting-edge field of artificial intelligence and how it is revolutionizing digital marketing and creativity in this extensive free artificial intelligence course with certificate. Get vital insights from industry professionals Peter Alkema and Irlon Terblanche about using popular AI tools like ChatGPT, DALL-E, and Midjourney to create textual, visual, and video content. You will learn about chatbot engagement tactics, SEO optimization, and ethical issues during this course. Enroll today to gain access to a plethora of information and elevate your efforts in digital marketing with the help of AI.  

What Will You Gain from This Course

Following the completion of this course, participants will:

·      Learn how to generate textual, graphic, and video content utilizing AI tools such as ChatGPT, DALL-E, Runway ML, and Midjourney, and get a grasp of their historical development and significant milestones.

·      Create all-encompassing content and marketing plans with an emphasis on social media, SEO, and customization that skillfully integrate AI tools and strategies.

·      Write compelling text for marketing, conversational content for chatbots, and eye-catching social media captions.

·      Create interactive narratives and interesting content for a variety of platforms.

·      Recognize and put into practice the concepts of text and visual integration, API integration, and creating collaborative content ideation processes using AI technologies.

Skills Acquired:

·      SEO

·      ChatGPT

·      DALL-E

·      Midjourney

·      Runway ML

·      AI

·      Social Media Marketing

·      Digital Marketing

Who Is This Course For

This course is designed for:

·      Those who are curious about cutting-edge technology and who want to understand and use artificial intelligence (AI) in a variety of marketing tactics.

·      Those who want to understand and apply AI to their marketing efforts in order to increase consumer interaction, meaningful content creation, and brand visibility.

·      Learners who are keen to keep up with the most recent AI techniques and technologies in digital marketing and content creation.

·      Creative workers who are interested in expanding their skills, improving artwork, and creating images generated by AI-driven technologies like DALL-E.

Course Content

20 Sections – 123 Videos – 19 Quizzes – 1 Major Assignment – Certificate of Completion

Introduction to Content Creation with ChatGPT

This session will show you how artificial intelligence and content development are revolutionizing the field. Discover how artificial intelligence is changing the digital environment and why this training is crucial to maintaining your competitiveness in the ever-changing content market.

·      6 Videos

·      1 Reading

·      1 Quiz

AI in Marketing and Content Creation

Discover how artificial intelligence has changed marketing from its modest origins to its crucial position today. Gain an understanding of how tactics and decision-making are impacted by this development, which makes this course essential for keeping ahead in the fast-paced world of digital marketing.

·      5 Videos

·      1 Quiz

Crafting Compelling Copy with ChatGPT

Learn how to utilize ChatGPT's capabilities to create captivating, high-quality content that captivates your audience and see how it can completely transform the way you approach copywriting. For seasoned and aspiring copywriters alike, this course is a must-take. Use ChatGPT to masterfully manipulate tone and style so that your content flawlessly speaks to your audience and represents the distinct voice of your company.

·      5 Videos

·      1 Quiz

Visual Content Creating Using DALL-E

Take a tour into the intriguing realm of artificial intelligence (AI)-driven image production to see how this technology produces eye-catching images from written descriptions. Anyone interested in cutting-edge content production and visual design should take this course. Learn about the many effective applications of AI-generated graphics in marketing, which may help you improve your campaigns with creative approaches.

·      5 Videos

·      1 Quiz

Midjourney and Engaging Visual Content

Enter the world of Midjourney, a cutting-edge artificial intelligence technology that revolutionizes the production of captivating visual imagery. If you want to dynamically attract audiences, this training is a must.

·      6 Videos

·      1 Quiz

Video Content with AI

Explore the cutting-edge artificial intelligence (AI) tools for producing video content and see how these innovations improve video quality and expedite creative procedures. For anyone working in the video production industry, this module is revolutionary.

·      5 Videos

·      1 Quiz

Chatbots and Conversational Content

Recognize the revolutionary role chatbots play in content creation and consumer interaction. Find out how these AI-driven technologies create connections and offer unique experiences. You must take this course if you want to improve your digital strategy.

·      5 Videos

·      1 Quiz

Other AI Applications in Marketing and Content Generation

Take a deep look at the many applications of AI in marketing, ranging from consumer segmentation to data analysis. Recognize the significance of using AI in a data-driven, customized marketing approach. Discover the special characteristics and capabilities of a variety of other AI technologies that are revolutionizing the content production process.

·      5 Videos

·      1 Quiz

Practical Implementation: Content Ideation

Learn how content ideation plays a crucial part in the creative process and lays the groundwork for persuasive marketing and storytelling. Anyone who wants to produce meaningful, timely content must take this course.

·      5 Videos

·      1 Quiz

Advanced Techniques: Combining Texts and Visuals

Learn how to effectively combine text and images in marketing to improve audience engagement and message clarity. If you want to produce effective marketing material, you must take this course. Explore key design ideas for harmonious content by balancing and blending different aspects for efficient text-visual integration.

·      6 Videos

·      1 Quiz

Application Beyond Content: ChatGPT for Social Media

Explore how ChatGPT may elevate marketing tactics with interesting and relevant material to transform social media content development. For social media workers looking for creativity, this training is essential. Discover the many advantages and possibilities that ChatGPT provides for social media campaigns, including the ability to create tailored content and respond automatically. Take inspiration from actual brand case studies that have used ChatGPT to increase social media engagement and provide useful tactics for your campaigns.

·      5 Videos

·      1 Quiz

Creating Engaging Social Media Captions with ChatGPT

Learn how captions may improve the impact and engagement of posts on social media. To become an expert on social media, you must take this course. Explore techniques for determining the preferences of your audience and creating engaging captions that pique their interest.

·      5 Videos

·      1 Quiz

Generating Conversational Content for Social Media

Discover the effects of conversational content on engagement and brand loyalty by investigating this expanding trend in social media. Creating dynamic and interactive social media experiences requires completion of this course.

·      5 Videos

·      1 Quiz

ChatGPT for Social Media Analytics and Optimization

Discover how to use ChatGPT to evaluate audience sentiment and social media trends to get insights that will help you improve engagement and content planning. In the quickly changing world of social media, this training is a must-have. Learn how to use ChatGPT to collect important information and use AI to analyze audience preferences and content performance in greater detail.

·      5 Videos

·      1 Quiz

Optimizing Marketing Content: SEO and ChatGPT

Learn how SEO and ChatGPT-generated content are related and how to use them to improve your online visibility. Learn about how search engines analyze and rank content by delving into their inner workings; this will help you become an SEO pro in the AI era.

·      6 Videos

·      1 Quiz

Creating SEO-Friendly Content with ChatGPT

Learn how to use ChatGPT to produce content that complies with SEO best practices. This is an essential ability for content creators today. Discover how to easily incorporate relevant keywords into ChatGPT-generated material to improve search engine optimization without sacrificing readability.

·      5 Videos

·      1 Quiz

Ethical Use of AI in Marketing

Examine important questions about ethics and prejudice in AI-generated content. This will help you produce ethical and equitable material. Investigate transparency in AI-generated content and discover how to properly disclose AI participation to your audience in order to preserve integrity and trust.

·      5 Videos

·      1 Quiz

Integration and Automation: API Integration with ChatGPT

Learn the fundamentals of connecting and interacting with ChatGPT programmatically as you set out on a trip into the technical realm of API integration. A must-have for programmers and IT enthusiasts looking to improve apps with artificial intelligence.

·      5 Videos

·      1 Quiz

Strategies, Challenges, and Next Steps

Learn about typical roadblocks in AI-driven content production, such as technical difficulties or creative constraints, which are necessary for successful AI-based content strategies. Equip yourself with troubleshooting techniques and commonly asked questions/answers so you may overcome hurdles with ease and confidence.

·      6 Videos

·      1 Quiz

Description

With the innovative course "AI & Digital Marketing: Mastering Content Creation & ChatGPT," take a revolutionary step into the future of digital creativity and marketing. Discover the countless opportunities AI presents for marketing, such as compelling graphics and content production, while looking at the ethical issues. Explore in-depth with captivating films, interactive educational resources, and lifelong access.

Learn how artificial intelligence has evolved marketing, become an expert in ChatGPT for superior content, use DALL-E & Midjourney to produce visually attractive content, and use Runway ML to investigate video marketing.

Meet the Instructor(s)

Peter Alkema - Business | Technology | Self Development

Leader of ABB's Digital Transformation and Architecture, Peter Alkema, was recognized as Gartner CIO of the Year and has over 20 years of experience. He was featured on CNBC Africa. With more than 100,000 students leaving positive ratings on his courses, he is an accomplished teacher with a PhD in Agile software development.

Irlon Terblanche - CEO at SioTech

CEO and technologist Irlon Terblanche combines technology, banking, and investing into courses to transform financial wealth. He empowers students in technology and finance by demystifying complicated ideas for real-world application. He has experience in engineering and business leadership at Sanlam and First National Bank.