AI in Digital Marketing Free Course for Beginners

Introduction

Being proficient in artificial intelligence (AI) is not merely a trend but also essential in the rapidly evolving modern world. Its impact is felt in every facet of human existence, changing entire sectors and improving productivity. Artificial Intelligence (AI) is the driving force behind the Digital Transformation that is sweeping across global organizations, from automating routine jobs to altering business strategy.

The AI in Digital Marketing course utilizes the complementary strengths of these two ever-evolving industries. You will examine the complex interactions between AI and digital marketing, revealing their mutually beneficial connection and looking at real-world uses that provide noticeable outcomes.

What Will You Gain from This Course

Following the completion of this course, participants will acquire:

·      Knowledge of artificial intelligence principles and how they apply to digital marketing.

·      Thorough comprehension of digital marketing tactics and how they fit with artificial intelligence technology.

·      Proficiency in using AI to improve digital marketing strategy and campaigns.

·      Improved abilities to create AI-powered marketing plans that are customized for certain target markets.

·      A thorough understanding of creating marketing strategies within the framework of AI-powered digital marketing campaigns.

Skills Acquired:

·      Artificial Intelligence

·      Digital Marketing

·      AI-Powered Digital Marketing

·      Marketing Strategy

Who Is This Course For

This course is designed for:

·      Marketing experts who want to improve their knowledge of AI-powered digital marketing tactics.

·      Owners and entrepreneurs hoping to succeed in digital marketing using AI.

·      Students and future professionals who want to understand how AI and digital marketing interact.

·      Digital marketers who want to keep up with the most recent developments in artificial intelligence that are changing the business.

·      Data analysts who are curious to investigate how marketing and artificial intelligence meet for data-driven decision-making.

·      IT professionals who want to expand their skill set by becoming experts in AI-driven digital marketing.

·      Decision-makers and executives responsible for creating marketing strategies are interested in learning how artificial intelligence (AI) may propel corporate development.

Course Content

14 Sections – 1.5h Worth of Video Lectures – Certificate of Completion

What Differentiates a Machine from a Human?

This module starts from the basics. The intriguing subject, "What sets machines apart from humans?" is explored in this section. Although robots are faster than humans, people have cognitive senses that machines do not.

What is Intelligence?

This module explores what intelligence really is by analyzing the term artificial intelligence. It presents five general definitions of intelligence for thorough comprehension.

What is Artificial Intelligence?

This course section delves into the topic of artificial intelligence and explores whether modern robots are capable of feeling emotions. It highlights that the main goal of contemporary AI research is to provide robots with the capacity for both emotional intelligence and logical thinking.

Areas explored in Artificial Intelligence

In this session, you will explore several fields in which AI has the potential to advance significantly in the modern world. You will go through a variety of topics, including translation, natural language processing (NLP), deep learning, and predictive analysis.

Scope of Artificial Intelligence

This module explores the wide-ranging applications of artificial intelligence and highlights the numerous prospects in this rapidly developing topic.

What is Digital Marketing?

This session will help you understand the fundamentals of digital marketing, including its definition, history, and current significance in the digital era.

Introduction to AI-Powered Digital Marketing

Unlike conventional marketing, digital marketing allows businesses to gather enormous volumes of data. Thanks to artificial intelligence, we are able to track clients' digital footprints and examine their purchase patterns. This module dives deeper into this and provides information on how this is done.

Google RankBrain

This module provides information about RankBrain, a crucial part of Google's main algorithm. RankBrain uses machine learning to identify and rank the most relevant search engine results.

Chatbots

Artificial intelligence (AI) technology is best shown by chatbots, which are widely used in digital environments, and this module will focus on that precisely. Chatbots are a powerful tool that digital marketers use to increase client happiness on their websites.

Alexa for Marketing

This module explains how to build skills for AI products like Alexa. It is enhanced with a real-world example using Tide as a model case study.

Personalized Product Recommendations

This lesson offers information on how businesses use data to provide customized product suggestions based on customer preferences.

Enhanced Shopping Experience

In this module, you will look at the application of AI beyond typical picture browsing by diving into augmented reality (AR). You will explore the use of AR in settings like buying experiences that allow people to visually sample things before making a purchase.

AI-Powered Website Builders

This module will cover AI-powered website builders and how they are simplifying the website creation process and transforming digital marketing.

AI & Competitive Advantage

This module explores the many benefits of incorporating AI into your company's operations and explains how it may provide you with a competitive advantage in the marketplace.

Description

You will set out on a journey to discover the mysteries of AI-driven digital marketing tactics in this course. This course gives you the skills and information you need to confidently navigate the digital world, from using AI to customize websites and applications to mining massive amounts of data for priceless consumer insights.

Thus, this course opens the door to many prospects for experienced marketers looking to further their careers or for aspiring professionals keen to stay on top of the game. Come along as we explore the possibilities of AI in digital marketing and plot a path to success in the digital era.

With the help of this free AI-powered digital marketing course, you can start realizing your potential. Investigate the numerous possibilities and improve your skill set with online AI courses.

Meet the Instructor(s)

GreatLearning

Introducing GreatLearning, the "AI in Digital Marketing" course provider, a well-known authority on professional and postsecondary education requirements. GreatLearning is a prominent worldwide supplier of educational technology, serving more than 10 million students in 170 countries. Their technology, data, and business-focused programs closely follow industry standards, guaranteeing that students receive excellent instruction in line with the newest demands and trends.