Assess For Success: Marketing Analytics and Measurement Free Course For Beginners

Introduction

Assess for Success: Marketing Analytics and Measurements is a beginner-friendly course that mainly focuses on analytics and ways to gauge campaign success. It also looks into the marketing analytics practices and tools used for analyzing success based on marketing KPIs. By the end of this course, you will be able to measure, manage, and then optimize the numbers for a much better output. This course offers hands-on experience opportunities for marketers via multiple tools such as Google Analytics, Google Ads, and similar tools.

Moreover, the course also looks into presentation strategies, budget adjustment, data management, and sorting out information in a presentable way. By the end of this course, the students will have a much better understanding of what makes a marketing campaign successful.

What Will You Gain From This Course?

Following the completion of this course, the students will:

1. Be able to strategize and allocate the expenditure of marketing budgets.
2. Be able to define the role of performance stats, goals, and KPIs for each marketing campaign.
3. Have an understanding of analytical tools such as Google Analytics and Google Ads, their use, and overall ad campaign performance.
4. Optimize the Return On Investment (ROI) and Return On Ad Spend (ROAS) as per the goal of the marketing project.
5. Conduct in-detail analysis, prepare for split testing, and analyze results following the A/B testing to improve the marketing campaign performance.
6. Be able to create automated spreadsheets with different features, including sorting, filtering, and pivot tables for data prep.
7. Be able to make charts and spreadsheets for the visualization of metrics and presentation to shareholders.

Skills Acquired:

1. Media Planning
2. Media Strategy Planning
3. Spreadsheet Management
4. Presenting To Stakeholders
5. Marketing Analytics
6. Digital Marketing KPIs

Who Can Benefit From This Course?

4 Modules - 37 Videos - 54 Readings – 28 Quizzes - 5 Discussion Prompts – Certificate of Completion

Course Content

Introduction to Asses for Success: Marketing Analytics and Measurement

The first module of the course covers all the basics of marketing analytics and measurement. It starts with a basic introduction, during which the students will develop a better understanding of different marketing campaigns and ways to set the performance goals of each marketing campaign.

The module explores different concepts, such as media planning and practical applications of media planning. As a marketer, the participants will get time to practice creating customized media plans as per business needs. By the end of this module, the students will also get an introduction to some important tools, their practical applications, and marketing analytics.

1. 13 Videos
2. 12 Readings
3. 6 Quizzes
4. 2 Discussion Prompts

Use Metrics From Google Analytics and Google Ads

This module explores some of the key metrics and data sources from different platforms. Moreover, the students will get to practice metrics in Google Analytics and Google Ads. There is also an analytics part of the module, where the students will learn about the analytics of different marketing campaigns.

The module has a dedicated section for linking data from Google Ads to Google Analytics and exporting data from these platforms. With the use of these sheets and data, anyone can easily analyze the performance. Since analytics are relatively difficult to understand, there are assessment quizzes so the students can assess their own performance.

1. 8 Videos
2. 15 Readings
3. 6 Quizzes

Measure the Success of Marketing Campaigns

The third module of this course is all about gauging the success of the campaigns. It also explores topics like setting the campaign's successful metrics and defining the success of the campaign. The participants will get to test different metrics and results and analyze the ROI or ROAS of a marketing project. This module is very important for beginners because it explains different optimization rules used for boosting the overall returns. The participants will also learn about A/B testing, commonly known as split testing, which is planning, executing, and setting performance metrics. Finally, there is a section dedicated to teaching what a successful marketing campaign looks like and how to design a successful project campaign.

1. 7 Videos
2. 10 Readings
3. 6 Quizzes
4. 2 Discussion Prompts

Share Metrics and Insights with Stakeholders

The last module of this course explores complex topics like data management and presentation. This section will help the students learn about working with stakeholders by understanding their needs and communicating overall project progress. It also includes result-sharing methods and ways to present these results to better understand the campaign.

The participants will explore important topics like overall analysis, filtering data, preparing the metrics, and compiling all these insights for the client. There is also a section dedicated to data visualization, data presentation, and data summarization. By the end of this course, the students will put all the newly learned skills to the test and compile a report with all the insights and details.

1. 9 Videos
2. 17 Readings
3. 10 Quizzes
4. 1 Discussion Prompt

Description

Assess For Success: Marketing Analytics and Measurement is the part of Google Digital Marketing & E-commerce Professional Certificate. This course has four modules and each module covers a different topic. The course starts with a very general introduction to different concepts in Marketing Analytics and Measurement and eventually helps the students to compile a full report with this data.

The course can help the students learn and define different media planning methods and strategies. The participants will also learn about successful marketing campaigns and what they look like. The instructor also walks through some of the best marketing campaigns and ways to make any marketing campaign successful.

The third and fourth modules of this course are designed to offer a hands-on experience. Both these modules focus on the evaluation of metrics as per set performance goals and then adjusting the budget and strategy for optimum output. Finally, there is a data visualization and data filtering section. By the end of this course, the students will not just learn about successful campaigns but will also have an opportunity to compile all the data in a presentable way.

Meet the Instructor

Google Career Certificates – Google

This course is designed as a part of the Google Career Certificates initiative. With this initiative, Google is trying to offer a level playing field to all marketing enthusiasts. These learning initiatives are a personification of Google’s 20-year-long legacy and its commitment to growth. Google has a history of supporting young learners by offering them opportunities for product building, career growth, and business initiatives. These learning programs aim to educate people and empower the workforce of today to drive the workforce of tomorrow. With these courses, students will have access to Google’s training and tools to grow skills, careers, and businesses.